Innovative development from dm

Mariann Józsa Mariann
director of purchasing and marketing
manager, dm

Mariann Józsa, dm’s director of purchasing and marketing told our magazine that dm’s last fiscal year was characterised by innovative development projects. For instance they updated their smartphone app, making discounts available to loyalty card holders with single tap on their mobile’s screen. Several dm private label products were added to the drugstore chain’s assortment. Within the framework of their ‘Together for each other’ CSR programme, dm supported 10 projects. In the spring of 2017 dm launched the trend IT UP makeup collection. This spring also brings the debut of the Balea products with active charcoal content. The drugstore chain is proud of the fact that their dmBio range won Product of the Year in both 2016 and 2017 in the food category. This year dm was named ‘Most attractive workplace’ in the retail category for the third time