Tag "törzsvásárlói program"

Even nicer stores and better sales results from Rossmann

Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...

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dm: focusing on the loyalty programme and the online channel

Sales by dm Kft. jumped nearly 8 percent in the first half of the 2019 financial year with a turnover of EUR 172.586 million.  Marketing and PR manager Roland Kanyó informed...

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SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership

A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....

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Innovative development from dm

Mariann Józsa, dm’s director of purchasing and marketing told our magazine that dm’s last fiscal year was characterised by innovative development projects. For instance they updated their smartphone app, making...

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Budapest Bank remains a Tesco partner

Tesco Hungary signed another 3-year partnership agreement with Budapest Bank. In the last 6 years Budapest Bank provided consumption loans and bank account services to several hundred thousand Tesco customers...

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The SuperShop loyalty program received an international award

The SuperShop’s loyalty program (the loyalty program of SPAR and OMV) won a Global Award for Brand Excellence – Best Loyalty Program Award. The prestigious Global Brand Excellence – Best...

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The Praktiker rethought its customer loyalty scheme

The customers may won the transformation of the domestic market for DIY stores. Praktiker rethought its strategy, with an emphasis on the conversion of the quality customer loyalty system. There...

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The fifteen-year-old SuperShop program is still popular in the SPAR stores

Hungary’s largest customer loyalty program – the Super Shop Program – was launched in Hungary 15 years ago, on 15 April 2000. Today, no less than 2.6 million cardholders benefit...

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The Multipont Program is among the best loyalty programs in the region in two categories

The Multipont Program will be among the finalists in two categories at the Loyalty Awards 2015 that is assessing the best loyalty programs of the EMEA region (Europe, Middle East...

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