Magazine: The importance of promotions when buying FMCG products

A nationwide representative survey, conducted by Kantar Hoffmann in March 2017, has revealed that 29 percent of Hungarian shoppers stick with their favourite store and look for products in promotion there. On the contrary, 17 percent of shoppers change shops based on the most favourable prices offered. 14 percent of 18-64 year old consumers are attached to their good old FMCG brands and 22 percent only purchase a product in promotion if they know and like the given brand.

Only 12 percent of 18-64 year old Hungarian shoppers switch FMCG brands while shopping, based on promotions valid at the moment. Shoppers’ subjective perception is that Interspar (22 percent) and Spar (20 percent) stores are the most expensive, followed by Coop (10 percent). Tesco is thought to be the cheapest (21 percent), followed by Penny (18 percent) and Lidl (16 percent). //