Customers of the Bónusz Brigád like modern technology
While half of the online purchases in Hungary are still paid in cash at the time of receipt, buyers of the Bónusz Brigád are much more similar to the more conscious and modern consumers in the Western European countries – Világgazdaság Online quotes from the joint research of Bónusz Brigád and GKI Digital.
Young people decide on the basis of price, the elderly decide on the basis of discount
The most important consideration when purchasing is of course the price of the offer. 74 percent of the respondents decide on this basis. According to the survey, the proportion of young people (between 18 and 29 years of age) is even higher, with 85 percent. (vg.hu)
Related news
What do shoppers say about the new retail tools?
At the beginning of the year, Consumer Panel Hungary GfK–YouGov asked panel…
Read more >KPMG: The perception of brands may suffer due to falling living standards
According to the global research of KPMG Customer Experience Excellence,…
Read more >Mobile payment is now a daily routine for Hungarian students
Mastercard has conducted a survey among young Hungarians about their…
Read more >Related news
2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >Tamás Éder: ham is no longer the star of Easter
The purchase and consumption of ham products in Hungary during…
Read more >