The It is Better to Play in Green! campaign was launched again this year

Henkel has been working for decades to make environmental consciousness as a way of life not only within the company, but also make “accessible to consumers and buyers”.

In the spirit of sustainability, Henkel increased its product recycling to a new level in 2016. Together with Rossmann, a collection has been organized to recollect as many empty Henkel product flasks as possible with the invovement of customers. The plastic boxes, however, were not placed in a waste facility, but built a recycled playground from the accumulated amount for the school that received most votes from the buyers.