Hell: Hungarian milk containing Energy Coffee conquers new markets

Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free milk, was a really big hit.

János Varga
private label director
Hell Energy
Magyarország

János Varga, the company’s private label director told that they conquer new markets year after year. The company’s flagship product Hell is available in more than 50 countries.

Today not only Hell but also Energy Coffee is a leading brand. The company is proud of the fact that the latter – which is already present in more than 20 countries – is made exclusively with Hungarian milk. Certain private label products made by Hell Energy Magyarország Kft. also bear the Hungarian Product trademark, answering the request of the retail chain selling them. //