HELL Energy – On a sustainable path

By: Trademagazin editor Date: 2023. 07. 04. 10:18

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In April HELL Energy hosted the meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ).

This article is available for reading in Trade magazin 2023/6-7.

Another great meetup of the Green Chapter of the Hungarian Marketing Association (MMSZ)– this time at HELL Energy

First CSR manager Eszter Mihály gave an overview of HELL Energy’s sustainability efforts, and then the Cleanwashers did a presentation about greenwashing. Next participants visited the aluminium can factory in Szikszó, also checking out the filling line and the fully automatic high-bay warehouse.

Since aluminium is 100% recyclable, HELL has cast its vote on this type of packaging and cut the proportion of PET bottle products in its portfolio by 60% in the last five years. The 42,000m² QUALITY PACK is one of the most modern drink can factories in Europe. It can produce up to 3 billion 250ml cans in a year. //