Magazine: Mountains and valleys

Wine Act

What do you expect from the Wine Act that will supposedly create better conditions for sales and cut red tape?

Zalán Szittnyai: Probably the biggest improvement can be the reduction of wineries’ administrative burden by introducing the e-CellarBook.

Zoltán Dorn: We would like a Wine Act that works in practice and would like to see the authorities make market players comply with the law.

Éva Mikó: There was no detailed professional consultation about the bill, so it would be necessary to have a comprehensive discussion with stakeholders before we name our Wine Act-related expectations. //

Rationalistic reasons

What do you think about bag-in-box, carton box, plastic bottle, aluminium can and pouch packaging? What about wine-based drinks?

Zoltán Dorn: Hilltop has always been innovative in the last 27 years and this is true for packaging as well. For instance we were the first to launch a bag-in-box product. Sometimes we prepare wine-based cocktails at our events in Hilltop Wine Hotel, but we don’t wish to enter this market segment.

Éva Mikó: We develop alternative product formats and packaging solutions. Shoppers are more and more open to buying these new-type products.

Gergő Soltész: Bag-in-box is increasingly popular, so we have added a 10-litre variant to the 3-litre that was already available. The market received this new product very well, too.

Zalán Szittnyai: Large-size formats work well in those wine categories where volume sales are the priority – this isn’t exactly our profile. I don’t think that wine-based drinks in a do justice to the spirit of wine and the hard work done by winemakers. //