‘Three are the Hungarians’ campaign in Spar stores
HUNGARIAN PRODUCT Nonprofit Kft. organised a successful prize game between early March and mid-April. Products with the Hungarian Product trademark of 18 manufacturers participated in the promotion in Spar and Interspar stores. Shoppers had to upload codes online if they wanted to play and the main prize was a HUF 150,000 holiday for two in Hungary. 20 percent of the promotional website’s visitors played. //
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