Hungarian shoppers rely on opinion in social media and purchase family products
When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers are searching for products that would make their lives easier, but they can’t find any. By 2020 three quarters of Hungarian households will have internet access and the number of per capita mobile phones will increase from 1.19 to 1.21.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2018/02/Kurucz-P%C3%A9ter-Nielsen_opt-211x300.jpeg)
Péter Kurucz
senior manager of retailer services
Nielsen
Nielsen’s 2018 survey showed that Hungarians like to buy fashion items, holidays, IT devices and books online, but food and drink buying is more and more frequent – 30 percent of Hungarians have already ordered groceries online. Péter Kurucz, senior manager of retailer services with Nielsen, is of the opinion that Hungarian consumers are open to buying innovative products. The influence of social media is stronger on Hungarian shoppers than the European average: only one fifth of European shoppers rely on opinion about products in social media, while the same proportion is one third in Hungary. /
Related news
One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online…
Read more >The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >This is what Hungarians order online when the weather is good
According to the latest data, the weather has a significant…
Read more >Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >