Hungarian shoppers rely on opinion in social media and purchase family products
When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers are searching for products that would make their lives easier, but they can’t find any. By 2020 three quarters of Hungarian households will have internet access and the number of per capita mobile phones will increase from 1.19 to 1.21.

Péter Kurucz
senior manager of retailer services
Nielsen
Nielsen’s 2018 survey showed that Hungarians like to buy fashion items, holidays, IT devices and books online, but food and drink buying is more and more frequent – 30 percent of Hungarians have already ordered groceries online. Péter Kurucz, senior manager of retailer services with Nielsen, is of the opinion that Hungarian consumers are open to buying innovative products. The influence of social media is stronger on Hungarian shoppers than the European average: only one fifth of European shoppers rely on opinion about products in social media, while the same proportion is one third in Hungary. /
Related news
Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the…
Read more >Security remains the most important consideration for 83% of Hungarian consumers when shopping online
Security remains the most important consideration for 83% of Hungarian…
Read more >International and domestic FMCG retail outlook: Tamás Kozák in the Chain Bridge Club
At the February meeting of the Chain Bridge Club Tamás…
Read more >Related news
Does food become more expensive because it passes through too many hands? – Tamás Éder spoke about supply chains and the illusion of “shortening”
Many people believe that food prices could be cut if…
Read more >“This is a political product” – The Secretary General of the Hungarian National Confederation of Trade Unions spoke about the margin freeze and the retail crisis
It cannot be justified professionally, but it can remain –…
Read more >Record number of returns: Kifli.hu customers return half a million bottles per month
More than 2.6 million bottles returned in a few months…
Read more >