Hungarian shoppers rely on opinion in social media and purchase family products

When buying a new product, one fifth of Hungarian consumers purchase something that can be used by the whole family. It is interesting that about one third of Hungarian consumers are searching for products that would make their lives easier, but they can’t find any. By 2020 three quarters of Hungarian households will have internet access and the number of per capita mobile phones will increase from 1.19 to 1.21.

Péter Kurucz
senior manager of retailer services
Nielsen

Nielsen’s 2018 survey showed that Hungarians like to buy fashion items, holidays, IT devices and books online, but food and drink buying is more and more frequent – 30 percent of Hungarians have already ordered groceries online. Péter Kurucz, senior manager of retailer services with Nielsen, is of the opinion that Hungarian consumers are open to buying innovative products. The influence of social media is stronger on Hungarian shoppers than the European average: only one fifth of European shoppers rely on opinion about products in social media, while the same proportion is one third in Hungary. /