Green Pledge project The advertising industry is committed to better promoting environmental protection and sustainability in advertising and production

The initiators of the Green Pledge commitment – the Self-Regulatory Advertising Board (ÖRT), the Hungarian Marketing Association (MMSZ) and the Association of Hungarian Communication Agencies (MAKSZ) – are committed to paying special attention to environmental protection and the appropriate representation of the environment during the advertising process. , behaviors and the avoidance of green-washing in order to contribute to a change in societal attitudes towards positive environmental protection and sustainability.