A campaign to promote the consumption of mushrooms is launched with the co-financing of the European Union
With the slogan “European mushroom, the hidden gem”, the European Mushroom Growers Promo Group (GEPC Promo) is launching a campaign to promote mushroom consumption with the co-financing of the European Union in Belgium, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain, the several national GEPC Promo representing a professional organization on Thursday with MTI.

(Photo: Pixabay)
According to the information, the EUR 5 million campaign is expected to result in an increase in turnover of EUR 28 million over three years. The aim of the campaign is to draw consumers’ attention to the many advantages of the European mushroom and its important role in a healthy and balanced diet. “Affordable, available all year round, varied, rich, easy to prepare, extremely sustainable, nothing is missing, the European mushroom is a real treasure,” they say in the statement.
The annual turnover of the European mushroom production sector is more than 1.5 billion euros
The largest European mushroom producers are Poland and the Netherlands, they account for more than 50 percent of the total European production, closely followed by Spain. The most widely cultivated variety is the chanterelle mushroom. In 2020, production reached 1,063,700 tons, of which 64 percent went to the fresh market and 36 percent to processing.
Mushroom cultivation requires significant investments, but these numbers have remained relatively stable in recent years
The sector, which represents around 2,900 European producers, is also very important from the point of view of employment, providing more than 40,000 direct jobs, especially in rural areas – they write in the announcement. It was noted that 70 percent of fresh mushroom sales take place through retail chains, mainly in hypermarkets and supermarkets, and the remaining 30 percent are used in the catering industry. In recent years, the purchase price paid by both retailers and restaurants has remained very stable, around 3 euros per kilogram.
MTI
Related news
Finlandia vodka addresses the next generation with its new campaign
Premium vodka brand Finlandia is launching a new global campaign…
Read more >Heineken launches campaign for offline meetings
More than half of adults feel overwhelmed by their presence…
Read more >Carrefour Polska Expands Pistachio Product Range
Carrefour Polska is expanding its pistachio-flavoured product offering to more…
Read more >Related news
Food Price Margin Reduction Extended Until the End of August
István Nagy, Hungary’s Minister of Agriculture, announced on his official…
Read more >Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >Rules on meat products are getting stricter – a new concept is also included in the regulation
A new regulatory amendment has been proposed in Hungary: the…
Read more >