Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card

Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee, starting a nationwide campaign to popularise the Hungarian Olympic team. Collectible cards with the images of athletes

Between April and August more than 33 million cards ended up in households. In the accompanying prize game 1 million Pöttyös Túró Rudi products were drawn, the weekly prize was an Xbox One & Kinect. Consumers were very much interested in the activity, Facebook and Instagram produced more than 17 million reaches and Pöttyös’ market share grew by 0.7 percentage points. //