Pöttyös - Trademagazin

Big layoffs are coming at Túró Rudi
Date: 2023-12-15 11:53:33

The Dutch dairy cooperative FrieslandCampina has announced that it will cut 1,800 jobs worldwide over the next two years in order to achieve savings of 200 million euros. The move...

Brands in the ring
Date: 2023-12-07 22:10:44

On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...

From August, a new manager will manage FrieslandCampina Hungária Zrt
Date: 2023-07-26 12:56:47

As of August 1, Ferenc Szecskó is the CEO of FrieslandCampina Hungária Zrt., the food industry company told MTI on Wednesday. Ferenc Szecskó has been a member of FrieslandCampina’s management...

A new favorite: the Rudikornis Túró Rudi
Date: 2023-02-14 11:30:38

The Pöttyös product family has grown with a new member: Rudikornis Túró Rudi with a unique taste. The mouth-watering, raspberry-pomegranate-flavored limited edition is conquering the shops, which not only perks...

The strength of brands
Date: 2023-01-09 10:59:02

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

A Hungarian specialist is the marketing director of Friesland UK
Date: 2022-10-27 17:16:05

A Hungarian specialist takes over the position of marketing director at the headquarters of FrieslandCampina’s English subsidiary. In his new position, Dániel Nyeste-Kállay will be responsible for the entire brand...

Magazine: Marketing communication of sports events in 2021 – results in emotion generating
Date: 2022-05-17 06:24:40

2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...

Hungarians love the new Polka dot Cottage Cheese Rudi and Milli Cream Curd with 0% added sugar
Date: 2022-03-30 08:07:39

Made with 0% added sugar, Polka dot Cottage Cheese Rudi and Milli Cream Curd sold several times the planned amount in the first months of implementation....

Magazine: 2020 was a record breaking year in the FMCG market
Date: 2022-01-18 06:57:44

At the Business Days Gábor Tolnai, division director of Kantar Hoffmann gave a presentation. As part of this he shared the results of the Kantar Brand Footprint 2021 global study....

A new campaign for musical Túró Rudis
Date: 2022-01-10 10:37:34

Polka Dots and Spotify start the year with an innovative joint campaign that is unique throughout the CEE region. The iconic dots have been replaced by hearts again until Valentine’s...

New sweets by Pöttyös
Date: 2021-08-06 09:50:40

Those who love the Pöttyös brand will surely be pleased that the Pöttyös family has added another member: polka dot curd. In July, the mouth-watering, canalazable premium curd appeared in...

The Hungarian Olympic Committee and Polka Dots jointly launched their national fan program entitled TRUE PRIDES. The aim of the cooperation is to introduce hungarian athletes preparing for the 2021 Tokyo Olympics to the general public and to bring together the fan base, to encourage and support the competitors in the final months of preparation.
Date: 2021-06-09 10:26:34

Sorry, this entry is only available in HU....

The Pöttyös code-uploading game ended with record numbers and winners
Date: 2020-11-12 11:22:54

“Take the 5 million!” prize winning game announced in the summer has become Pöttyös’ most successful promotion to date, despite the difficulties caused by the viral situation. Among the code...

PÖTTYÖS Chocolate milk 200 ml / 300 ml
Date: 2019-07-16 19:15:37

Pöttyös has entered a completely new category. One of Hungary’s most popular brands puts its first drink on the market, Pöttyös Chocolate Milk: the combination of delicious chocolate and nourishing...

Pöttyös enters the milk drink market
Date: 2019-05-15 20:25:53

Say hello to the first drink from dairy snack company Pöttyös: Pöttyös Chocolate Milk is available from the end of April in practical 200ml drink straw and 300 reclosable formats. Thanks...

The new Pöttyös Cocoa Milk has arrived
Date: 2019-05-09 11:26:37

Pöttyös has been present in Hungary for over fifty years, and during this half-century, everything was revolving around the tasty curd desserts. Now is the time to experience the unmatched...

Túró Rudi with a lower sugar content is available
Date: 2019-04-02 11:30:16

Pöttyös markets a new Túró Rudi. Its sugar content will be 30 percent less than the classic, but it will also besweetener free. The new Túró Rudi, which is already...

Pöttyös birthday prize game starts
Date: 2018-05-25 10:29:22

On 7 May the prize game of the 50-year-old dairy snack Pöttyös started and it will last until 15 July. In ‘Every 5th product wins or contains a code to play!’...

The birthday prize winning game of Pöttyös starts on 7 May
Date: 2018-05-08 11:12:19

Summer is coming soon and the next Pöttyös prize winning game is coming. The brand is celebrating its 50th birthday this year and surprises its customers with a special game...

Tejsüti dipped in chocolate
Date: 2018-02-25 07:37:49

Th e Pöttyös product line welcomes a new addition: MEGaCSOKI is basically dairy snack Tejsüti dipped in chocolate. Pöttyös’ senior brand manager Andrea Szabó told that the new product is already available in shops all over...

Friesland is already busy making development plans for the next five years
Date: 2017-09-23 14:45:16

FrieslandCampina Hungária Zrt. is making development plans for the next 5-year period in Mátészalka. In the last 4 years production grew by more than 15 percent in the factory. Last year Friesland Hungária...

Pöttyös fans voted for the sour cherry-poppy seed Túró Rudi
Date: 2017-09-23 10:05:02

Pöttyös asked its 1 million Facebook followers to decide which formerly popular Túró Rudi flavours to bring back to store shelves. After more than 30,000 votes were cast in one week,...

The Pöttyös fans can bring back a previous flavor
Date: 2017-09-14 11:15:40

Among the domestic brands that have a classic brand site, the Pöttyös was the first that was able to reach the 1 million fans on its official Facebook page. They...

Pöttyös will celebrate its 50th birthday next year
Date: 2017-08-30 14:39:26

FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...

Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Date: 2017-08-30 13:40:20

Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...

The Pöttyös supports the olympians of the future
Date: 2017-07-28 11:10:14

Hungary’s first domestically organized Olympic event, the European Youth Olympic Festival (EYOF), has finished. Athletes from 50 countries took part at the European Youth Olympic Festival in Győr. As in...

Pöttyös appears in dm stores
Date: 2016-03-29 10:29:19

Túró Rudi is being sold in a growing number of dm drugstores – precisely 71 at the moment. Currently six types of 30g Túró Rudis are available in three flavours,...

Ranking of brands and manufacturers offering the most prize games
Date: 2015-03-16 09:24:04

According to data from Webnyeremeny.hu, in the last two years Happy Day, Rexona, Pöttyös, the Procter & Gamble multibrand, Coca-Cola and Fa (in this order) were the brands which organised...

Big layoffs are coming at Túró Rudi Date: 2023-12-15 11:53:33

Brands in the ring Date: 2023-12-07 22:10:44

From August, a new manager will manage FrieslandCampina Hungária Zrt Date: 2023-07-26 12:56:47

A new favorite: the Rudikornis Túró Rudi Date: 2023-02-14 11:30:38

The strength of brands Date: 2023-01-09 10:59:02

A Hungarian specialist is the marketing director of Friesland UK Date: 2022-10-27 17:16:05

Magazine: Marketing communication of sports events in 2021 – results in emotion generating Date: 2022-05-17 06:24:40

Hungarians love the new Polka dot Cottage Cheese Rudi and Milli Cream Curd with 0% added sugar Date: 2022-03-30 08:07:39

Magazine: 2020 was a record breaking year in the FMCG market Date: 2022-01-18 06:57:44

A new campaign for musical Túró Rudis Date: 2022-01-10 10:37:34

New sweets by Pöttyös Date: 2021-08-06 09:50:40

The Pöttyös code-uploading game ended with record numbers and winners Date: 2020-11-12 11:22:54

PÖTTYÖS Chocolate milk 200 ml / 300 ml Date: 2019-07-16 19:15:37

Pöttyös enters the milk drink market Date: 2019-05-15 20:25:53

The new Pöttyös Cocoa Milk has arrived Date: 2019-05-09 11:26:37

Túró Rudi with a lower sugar content is available Date: 2019-04-02 11:30:16

Pöttyös birthday prize game starts Date: 2018-05-25 10:29:22

The birthday prize winning game of Pöttyös starts on 7 May Date: 2018-05-08 11:12:19

Tejsüti dipped in chocolate Date: 2018-02-25 07:37:49

Friesland is already busy making development plans for the next five years Date: 2017-09-23 14:45:16

Pöttyös fans voted for the sour cherry-poppy seed Túró Rudi Date: 2017-09-23 10:05:02

The Pöttyös fans can bring back a previous flavor Date: 2017-09-14 11:15:40

Pöttyös will celebrate its 50th birthday next year Date: 2017-08-30 14:39:26

Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card Date: 2017-08-30 13:40:20

The Pöttyös supports the olympians of the future Date: 2017-07-28 11:10:14

Pöttyös appears in dm stores Date: 2016-03-29 10:29:19

Ranking of brands and manufacturers offering the most prize games Date: 2015-03-16 09:24:04