Continuous renewal on the path to sustainability

Developed over the past few years, the company’s awareness-raising activities are well known and recognised all over Hungary. Their creativity, dedication and authentic professional background set them apart from the everyday routine. MiReHu’s tools include experience-based knowledge transfer and ambient marketing, in order to reach as many people as possible.

Their award-winning environmental and sustainability program, MaKuka is a dynamically developing, constantly evolving project that provides learning and information opportunities for all generations. In 2024 MaKuka expanded with a project called Save As, which concentrated on food waste. The campaign was based on two pillars: an educational pillar consisting of a preparatory phase and targeted communication timed to coincide with Waste Reduction Week. The other pillar was a series of events during the campaign week to raise awareness of the problem of food waste and encourage those affected to take action. In 2025 Europe’s attention is turned to electronic waste, so MiReHu’s latest campaign also concentrates on this. (x)