Reál concentrates on private label products

László Szili, commercial director of Reál Hungária Élelmiszer Kft. talked to our magazine about the positive feedback from shoppers and trade experts on the renewal of Reál’s private label product selection in 2019. These high-quality products are mainly made by Hungarian companies or enterprises located in Hungary. Last year the Reál 20-percent fat sour cream won the gold qualification of the Excellent Quality Food programme of the National Food Chain Safety Office (NÉBIH).

László Szili
commercial
director
Reál Hungária

Mr Szili thinks: now that people are forced to stay at home by the pandemic, shops located close to where they live have become more important. The commercial director revealed that the pandemic makes it necessary for Reál to rethink its business strategy, to find new ways of reaching customers and to introduce new technological solutions. //