Product innovation gains momentum at Gergely Food
Traditions and reforms: both of them are characteristic of the product innovation work by 100% Hungarian-owned Gergely Food Kft.
The company even does market research to be familiar with the latest consumption trends – informed managing director Balázs Gergely. Classic pasta products realise the majority of Gergely Food’s sales. Three months ago they rolled out oat pasta products and August brought the launch of a spelt pasta range. All pasta ingredients and the packaging materials are sourced in Hungary. This year 26 Gergely Food products earned the right to use Hungarian Product trademarks. Being a Hungarian family business, it is very important for Gergely Food to strengthen its brands, increase sales and represent the national values with the help of Hungarian Product Nonprofit Kft. //
Gergely Food Kft. has been making food since 1977 and the first pasta products came out in 1986. They employ 15 people in the 1,800m² factory in Bag (Pest County). The production facility complies with the IFS FOOD 7 production standards.
The above article is available for reading on p 15 of Trade magazin 2022. 08-09.
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