Explorer: Twice as many shoppers in this year’s prize game

There were 127 Hungarian Product trademark user products from 6 manufacturers participating in the Explorer promotion this spring. Hungarian Product Nonprofit Kft.’s prize game started on 1 April and lasted until 30 June.

Shoppers had the chance to win 209 instant prizes – the main prize was HUF 1 million.

Shoppers purchased more than twice as many promotional products as in 2019. No less than 34,189 AP codes were uploaded and the number of consumers who registered grew to 10,577. This campaign also proved that the target group likes scratch cards and are happy to pay a few hundred forints for the chance to win.

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