These are the most popular non-prescription products

By: Trademagazin editor Date: 2019. 11. 12. 11:15

As the winter flu season approaching, the VMLY & R Brandasset® Valuator nationwide representative brand survey of vitamin and over-the-counter products has been evaluated. The popularity of Béres is unbroken, while the greatest progress can be made by another traditional Hungarian brand.

Béres leads the vitamin rankings, with a significant difference in points between Sanofi’s Magnesium product line, Magne B6. Interestingly, a non-pharmaceutical brand, Naturland, has reached the third tier of the imaginary podium, confirming the trend that vitamin is becoming a staple product that many people associate with grocery shopping, organic stores rather than pharmacy shopping. The biggest loser of the category is Supradyn, which fell from the 4th to the 8th place.

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