One billion packs of paper napkin a year

Dávid Rhorer
international business
consultant
Nielsen

The paper napkin category represents a value of more than HUF 3 billion. Like-for-like value sales were down 3 percent in September 2017-August 2018 and volume sales dropped 8 percent – still, more than one billion packs of paper napkin were sold. More than two thirds of paper napkins we bought were 1-ply products. Packs of 41-60 paper napkins are the most popular. The market share of private label products grew from 38 to 39 percent (in value).