One billion packs of paper napkin a year
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2018/11/Rhorer-D%C3%A1vid_opt-1-200x300.jpeg)
Dávid Rhorer
international business
consultant
Nielsen
The paper napkin category represents a value of more than HUF 3 billion. Like-for-like value sales were down 3 percent in September 2017-August 2018 and volume sales dropped 8 percent – still, more than one billion packs of paper napkin were sold. More than two thirds of paper napkins we bought were 1-ply products. Packs of 41-60 paper napkins are the most popular. The market share of private label products grew from 38 to 39 percent (in value).
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