Tag "szalvéta"

Regina Christmas napkin collection

Once again, the Regina Christmas napkin collection appears on store shelves this year. Besides the usual update, a special motif has also been added to the portfolio....

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Higher quality, more sustainable solutions

Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...

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Shrink-wrap free Szép paper handkerchief and Szép napkin

Eco-friendly, high-quality and attractive products. Because of the shrink wrap free packaging, the bigger format and the better pallet space utilisation, the ecological footprint of these products is smaller during...

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Toilet paper is the category’s flagship product

Essity Hungary Kft.’s brand manager Réka Forgách told our magazine that household paper product value and volume sales both grew in the first half of 2020 if compared with the...

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Magazine: Practicality is more important than product looks

According to Réka Forgách, Essity Hungary Kft.’s Zewa brand manager, sales of household towels grew by 9.5 percent in 2018. Private label products are important in the paper towel category,...

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One billion packs of paper napkin a year

The paper napkin category represents a value of more than HUF 3 billion. Like-for-like value sales were down 3 percent in September 2017-August 2018 and volume sales dropped 8 percent...

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Magazine: Sheet to sheet growth

In the category of household paper products napkins and towels performed differently in 2017: napkin sales continued to decrease slowly, but paper towel sales kept growing. Eszter Hegedűs, brand manager...

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