Consumer Consciousness Around Food Waste ‘Has More Than Doubled’: Capgemini

More than 90% of consumers prefer brands that are taking steps to reduce food waste, while three fifths (60%) of consumers feel guilty about wasting food, a new study by Capgemini Research Institute has found.

According to the study, Reflect. Rethink. Reconsider. Why food waste is everybody’s problem, consumer consciousness around food waste has more than doubled in the past two years as rising food prices, supply chain challenges, the pandemic, and sustainability concerns are impacting consumer behaviour.

The study found that today, 72% of consumers are aware of their food waste footprint, compared to just 33% before 2020. In addition, some 61% of consumers want retailers and brands to do more to tackle this issue.

ESM