Time and experience are the new money

Our magazine interviewed Péter Mondovics, marketing manager of Mastercard about their role in METRO’s ‘Anniversary Winning Weeks’ promotion campaign.

Péter Mondovics
marketing manager
Mastercard

– Thanks to METRO’s network and constantly expanding HoReCa customer base, the wholesaler is an ideal partner for us. I am convinced that gastronomy brings people from different fields of life together, making their days more colourful. One of Mastercard’s main communication elements is being experience-focused – and cooking together is a pleasant experience.

Many people think Mastercard issues debit and credit cards, but we are a payment technology company, we connect retailers with customers. Retailers want simple, fast and safe payment, but we also want to provide the customers of our partners with experiences as an extra. We want to give them experiences in exchange for their card payment.

Digital brands need to stand out from the crowd and get noticed in all that advertising noise, for instance by entering the physical world. Mastercard has teamed up with famous musicians to create a melody that fits into the musical traditions of any country in the world. Shoppers will hear this melody every time they pay with a Mastercard – in Hungary too!

Mastercard has already opened four restaurants, three in New York and one in Rome. Their concept is also based on treating guests to a complex experience: they try to affect all senses. The objective is creating positive impressions that are connected to payment in people’s heads. //