A new survey confirms that not the biggest brands are the most ethical among spirit brands

By: Trademagazin editor Date: 2023. 01. 23. 09:37

Hennessy, Smirnoff and Jack Daniel’s have been found as the brands with the lowest ethical scores across the spirits sector, new research shows.

According to The Good Shopping Guide’s recent ethics and sustainability rankings of 36 spirits on their practices towards the environment, animals and people, brands owned by LVMH, Diageo and Brown-Forman received the lowest scores.

However, organic gin brand, Juniper Green and organic, sustainable whisky brand, Nc’Nean both scored the highest at 92.

In the middle of the table, Bacardi, Bombay Sapphire, Hendrick’s and Whitley Neill scored 62, while Absolut, Malibu and Havana Club scored lower at 46.

“We are really pleased to see some high ethical ratings within the Spirits sector, especially from the most recent brand launches,” The Good Shopping Guide director, Kat Alexander said.

“There is still work to do from some of the more established Spirits brands, especially regarding environmental impact. In the near future, we hope to see progress across all the ethical criteria we research.”

Grocery Gazette