25 years between the earth and sky – The harmony of business and spirituality
Pa-Comp Kft. is a family business based in Újfehértó. Our magazine interviewed one of the owner-managing directors, Krisztián Sándor Papp, who is also a pastor of the Reformed Church of Hungary.
T.M.– What foundations were your company built on and what is your philosophy?
– The company was established by our parents in 1993 and my brother and I are managing it at the moment. Our policy is to lead the way in both product innovation and technological development in our market segment. Being managing director and pastor at the same time puts me in a position between the earth and sky where I can experience God’s providence. These traditions and values motivate us and define our objectives.
T.M.– What kind of products can be found in your portfolio?
– We started out with dry produce, later came flavoured extruded corn products, baking ingredients and confectionery fillings – in the latter category our walnut substitute Wellnut is the market leader. Pa-Comp Kft. also distributes SUPERFOODS products and organic products under the brand name BIOPAC. Free-from foods can also be found in our portfolio.
T.M.– What is your sales strategy and which channels are you present in?
– At the beginning regional wholesalers were our main partners. Today, thanks to conscious brand building work, our PACO products can be found on the shelves of every Hungarian-owned and multinational retail chains’ shops. Besides remaining the domestic market leader, our goal is to enter new markets, so since 2010 Pa-Comp Kft.has been present at prestigious trade fairs such as SIAL, ANUGA, GULFOOD, PRODEXPO, PLMA, SIAL CHINA and SIRHA. Our products are marketed in Romania, Slovakia, Serbia, Croatia, the Czech Republic, Canada and the United Kingdom too.
T.M.– Where do you manufacture your products and who supply you with product ingredients?
– We manufacture and store products at our 8,000m² production facility in Újfehértó. Most of the ingredients we use in production are supplied by Hungarian farmers. Since we have more than 15 production and packaging lines, we not only manufacture PACO products but also private label products for retailer partners. Pa-Comp Kft.observes strict production regulations and the company is IFS- and BIO-certified.
T.M.– Pa-Comp Kft.’s products have been rewarded with several prizes. Which innovation direction are you following at the moment?
– We are proud of the Hungarian Product and Product of the Year winning Wellnut products, and of the MagyarBrands recognitions. As regards innovation, we are going in the direction of functional foods, superfoods and products that satisfy special dietary needs. Our healthcare convenience foods are available under the BIOPAC, BIONESS and VITANESS brand names. (x)
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