The Consumer Goods Forum Launches #TooGoodToWaste Education Campaign

By: Trademagazin editor Date: 2023. 10. 12. 09:58

The Consumer Goods Forum’s Food Waste Coalition of Action has launched a new food and waste education initiative, #TooGoodToWaste, which seeks to encourage firms to inspire consumers to reduce household food waste.

The Food Waste Coalition of Action’s consumer engagement woking group, which includes firms such as Bel Group, Grupo Exito, Kerry, Majid Al Futtaim, Migros Ticaret A.Ş, Tesco, Unilever and Walmart, is leading support for the initiative.

“The food waste challenge is a complex, shared, and global one – and so our approaches to tackling it must also be shared,” said Sharon Bligh, director of health and sustainability at The Consumer Goods Forum (CGF).

“This campaign is all about uniting members to gather practical insights that can drive faster collective progress. Every food company has a significant role to play in doing more to minimise food waste across their own operations, while also increasing consumer awareness and action.”

ESM