Award winners of the student contest

By: Trademagazin editor Date: 2024. 08. 28. 12:55

For the fifth time, POPAI Hungary Association has launched a display design competition for university students. Traditionally, the main sponsor of POPAI Student Design Awards is SPAR, and this year the theme sponsor was Coca-Cola HBC Magyarország.

Popai logo

This article is available for reading in Trade magazin 2024/8-9

The competition was open to full-time university students studying design, in 3 topics: Fanta Snacking display, Coca-Cola XMAS modular decor, and small display design. Master’s students of András Varga from BME sent in almost the same number of entries for all three themes.

The main organisers – Coca-Cola HBC’s channel marketing manager Tamás Harmati and Ildikó Kátai, general secretary of POPAI – were organising the competition from September. At the final judging on 23 May, the students presented their ideas to the jury with 3D and video illustrations.

The award ceremony took place on 24 May 2024, organised by Coca-Cola HBC in Dunaharaszti. Competitors went on a guided tour of the Coca-Cola factory to see the various production processes.

Awards and winners

Three 1st, three 2nd and three 3rd place winners were announced and special prizes were also awarded. Sára Varga, Lívia Bagosi and Milán Vályi finished third in the competition. Their prize was a JBL gift from Coca-Cola HBC.

_{Winners of the 2024 POPAI Student Design Awards (left to right): Anna Martinez,}
_{Zsófia Orlóci, Lili Taigiszer and András Varga, master teacher of BME.}

The runners-up were Katalin Kovách, Rebeka Borbála Szemán and Réka Kis, who received a SPAR shopping voucher worth HUF 50,000 and a JBL gift from Coca-Cola HBC. Zsófia Orlóci, Anna Martinez and Lili Taigiszer were the winners of the competition, who got a HUF 100,000 SPAR gift card and a JBL gift from Coca-Cola HBC. Zsófia Orlóci’s entry “Your Companion” was awarded the showroom special prize. Eszter Harmath, Tamás Dudás and Márton Lieb won the technical, construction and groundbreaker special prizes, respectively, and received a Media Markt voucher worth HUF 20,000 – courtesy of POS Services. Master teacher András Varga was thanked for his many years of dedicated work with a gift package. //