Digital ecosystem

On 28 November Heineken was the host of the last POPAI meeting in 2019. Sales director Zoltán Eszéki welcomed participants and gave the floor to the host of the event, Heineken’s national trade marketing manager Zita Spollár.

Heineken’s digital marketing manager Péter Forgács and e-commerce channel manager Dániel Maczonkai gave a presentation, talking about the strategic importance of the digital communication ecosystem in the beer company’s business structure. At the end of the programme POPAI members agreed on next year’s motto, which is ‘50:50 MZ/X Persona’. //