Connect Media from dunnhumby
 According to POPAI, 76 percent of shoppers decide which product to buy when standing in front of the shelves in the shop. Brands need successful in-store activities to reach shoppers who use more retail channels, and dunnhumby – the world leader in shopper data analysis – offers a solution to them: media campaigns based on shopper behaviour analysis. The company has been working with Tesco in Central Europe for more than 8 years, having developed analytics tools by analysing the behaviour of more than 6 million loyalty card holders in the region.
According to POPAI, 76 percent of shoppers decide which product to buy when standing in front of the shelves in the shop. Brands need successful in-store activities to reach shoppers who use more retail channels, and dunnhumby – the world leader in shopper data analysis – offers a solution to them: media campaigns based on shopper behaviour analysis. The company has been working with Tesco in Central Europe for more than 8 years, having developed analytics tools by analysing the behaviour of more than 6 million loyalty card holders in the region.
Tesco suppliers get the chance to increase sales and brand loyalty with the service offered through Connect Media from dunnhumby. The first measurable media campaign in retail will be available from 1 January 2018. (x)
Related news
I love trade marketing – this year too
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Dunnhumby and Placer.ai use new AI-based tool to analyse competitive threat
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Retail trade 2023: rationalising consumers, technological development
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
(HU) Olasz boros áttörés Budapesten: 11 pincészet, 33 érem a Winelovers Wine Awards-on az ITA támogatásával
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >ProForm Ltd. expands with a new product range and sales channel: Swedish bowls for catering and home consumption
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >POS Media Hungary: new name for the market leader point-of-sale marketing agency
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >
 
                     
                     
                     
					 
					 
					