Connect Media from dunnhumby

According to POPAI, 76 percent of shoppers decide which product to buy when standing in front of the shelves in the shop. Brands need successful in-store activities to reach shoppers who use more retail channels, and dunnhumby – the world leader in shopper data analysis – offers a solution to them: media campaigns based on shopper behaviour analysis. The company has been working with Tesco in Central Europe for more than 8 years, having developed analytics tools by analysing the behaviour of more than 6 million loyalty card holders in the region.

Tesco suppliers get the chance to increase sales and brand loyalty with the service offered through Connect Media from dunnhumby. The first measurable media campaign in retail will be available from 1 January 2018. (x)