Coca-Cola tests label-free bottles for sustainability
Coca-Cola is coming up with another sustainability innovation in the UK. At the end of January, the company announced that it would be testing half-liter PET bottles of Sprite and Sprite Zero with a new, label-free look for three months. The aim of the initiative is to simplify the recycling process and reduce the amount of packaging materials.
Interestingly, this is not the first time that the company has tested sustainability innovation through the Sprite brand. Previous changes, such as replacing green bottles with transparent ones, happened to be aimed at facilitating the recycling of PET bottles at the time.
During the experiment, the company replaces the traditional paper labels of the bottles with laser technology, so the product information is engraved on the back. Instead of the embossed branding visible on the neck of the bottles, this solution not only modernizes the packaging aesthetically, but also reduces the amount of packaging materials used by removing the labels.
Related news
It’s not size that matters, it’s partnership: at Dunapack, even small customers receive great attention
Interview with Zoltán Szőnyi, Sales Director at Dunapack Packaging While…
Read more >Record number of returns: Kifli.hu customers return half a million bottles per month
More than 2.6 million bottles returned in a few months…
Read more >Coca-Cola introduces a new cola
Coca-Cola announced that it will be adding a new product…
Read more >Related news
Carrefour sells Italian branch to NewPrinces Group
Carrefour has entered into a binding agreement with NewPrinces Group…
Read more >