PR

Eco-thriller, love story and a political utopia: “The Wrath of the Octopus” is out now

Humanity is facing a problem of gargantuan proportions: we have to fight the climate change and stop the overpopulation of the planet, because the Earth’s ecosystem is in grave danger....

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Card acceptance also boosts business

Although many people want to pay by card, many merchants and service providers do not yet offer this option in Hungary. As a result, shoppers still often find themselves in...

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Focusing on sustainability!

SIÓ’s efforts for the protection of bees earned the Symbol of Sustainability award for the company in 2022. As the products of SIÓ-Eckes are made from fresh, healthy fruits, the...

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Reliability and traditional Hungarian flavours

These are the keys to the success of the Hungarian Treasures product range of Lidl Magyarország. Lidl launched the range – which exclusively consists of products made of Hungarian ingredients...

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Cured meats: extra risk

Sausages and salamis are among the most risky products from a food safety perspective. No heat treatment is applied when producing them, which would reduce the number of microbes. Besides...

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Sustainability has also become a major aspect in hygiene

Essity is one of the world’s leading international companies producing hygiene and health products. One of its most popular brands is Tork, which won the prestigious Business Superbrands award for...

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Chestnut puree from Prima Maroni can be stored without freezing

The chestnut puree made with Prima Maroni’s new technology can be kept in the refrigerator without freezing, is creamier and can be shaped immediately. With the process, which was developed...

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POS Services announces new trade competition

POS Services Kft. organised its 5-day trade event, SPAR Showroom in 2022 as well. A competition for designing the most creative POS tools was also part of the programme. A...

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„Everyone is a retailer and every digital device is a payment point”

Three years ago Mastercard launched its Doppio programme in Hungary, with the goal of doubling the number of card payment terminals by the autumn of 2022. Our magazine asked business...

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Consumer Brands is taking Henkel’s purposeful growth program to the next level

Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the...

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The new favourites of conscious shoppers are now available in Shell shops

Since its launch in August 2021, many Hungarian shoppers have got to know and like the Shell Café brand. In addition to Shell Café coffees, sandwiches and bakery items, from...

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Body+ME: Rossmann and Lilu launch new beauty brand

Body&ME is a new Hungarian brand, with products utilising a special formula. It was created by popular media personality Lilu and Attila Bíró (MPBA Mentoring Group Kft.); the latter introduced...

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Sweet dreams, maximum security? New Libresse COUR-V™ adaptive technology!

With Libresse night sanitary pads, you will have secure and leak-proof sleep and wake up fresh!  The anatomy of the female body cannot be changed, on the other hand, sanitary...

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Zewa makes the holidays magical with products dressed for winter

Magical Winter Limited Edition tissues and toilet papers are out, with a unique design to get you in the spirit of the season! What really captures the spirit of the...

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(HU) Friss diós és mákos bejgli

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(HU) GOURMET Prémium gombamártások az ünnepi kínálatban

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Cream cheese from Trappist? Sounds good and can already be found in shops!

In Hungary Trappist is the most popular cheese variety by far, this is why Alföldi Tej Kft. is launching a cream cheese product made from 100% Trappist cheese. According to...

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Shoppers are loyal in the premium coffee category – This is how Costa Coffee sees the market

Annual coffee consumption will be more than 19,000 tonnes in Hungary in 2022, and this represents a value of HUF 67 billion. Coca-Cola HBC Magyarország’s experience is that the category...

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Instead of using a crystal ball, ask for the help of experts when making plans!

FinVisors Kft.’s thinking is characterised by a financial focus. We don’t use a crystal ball, instead of this our experts audit partner companies, to understand how their business works, what...

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Stable value in a period struggling with value crisis

MagNet Bank – a financial institution that is prioritising community values in its business strategy – has entered an exciting and important period. Our magazine interviewed banking director Richárd Posch....

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Now is the time to download the new OkAuchan app!

Auchan is guiding shoppers in the direction of comfortable and sustainable digital solutions with its new app, which the retailer was promoting heavily in October. The first 10,000 downloaders receive...

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Sustainable coffee sourcing isn’t enough anymore: production also needs complete transformation

All over the world the livelihoods of 125 million people depend on coffee farming, and 80% of them live in poverty. Today about 2.5 billion cups of coffee are consumed...

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Conscious packaging for the food industry

BS Plastic has more than 20 years of experience in manufacturing flexible packaging materials. In our own laboratory, chemical and food engineers are combining innovative technologies with the latest market...

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Introducing Tetra Pak’s tethered cap packaging

One of Tetra Pak’s main goals is to create modern, safe and sustainable packaging for consumers. Meanwhile, the company always adapts its developments to environmental regulations. As proof of this,...

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Digital in-store marketing in tobacco shops – how to reach hundreds of thousands of consumers in 90 seconds

DigInStore Zrt.’s TrafikTV digital solutions can help companies improve their sales performance in National Tobacco Shops. So far research results from Hungary haven’t proven how much TrafikTV’s cost-efficient solutions can...

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(HU) Új vegán szendvicsfeltétek az ALDI-ban

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I am Szent-Györgyi

There are legendary stories about professor Albert Szent-Györgyi, and now a new book, full of adventure, romance and revelations, tells what really happened in the great man’s life. “I am...

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The Future of Bread lies in its Past

Consumers like tasty, quality bread, so Puratos has decided to find out what the Best Bread of the Future will be like. The result was surprising: the Future of Bread...

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PICK’s new image campaign is a milestone in brand building and salami communication

In this year’s PICK image campaign our shared memories enter the spotlight, as the central element of the campaign is an emotional film footage, with which we can relive the...

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(HU) Új desszert az ALDI-ban

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