PR

Resilience is now more important in the advertising industry too

An interview with Adrienn Krajczár, POS Services Kft.’s sales and business development director. – How did the last two years influence the stability of POS Services Kft.? – In general...

Read more

On a sustainable path

Our magazine asked Zoltán Tilly, sales and marketing director of Sofidel Hungary about the company’s sustainability efforts. – What does sustainability mean to Sofidel? – Sofidel was the first Italian...

Read more

A new look for Kotányi spices

Thanks to the culinary revolution of the last few years, not only classic Hungarian flavours, but also those of world cuisine have become popular. Now men are also involved in...

Read more

They wish to be everyone’s bakery

Zalaco Sütőipari Zrt. is one of the top 3 baking businesses in the country, with an 8-9% market share. They operate more than 50 bakeries in Zala, Vas, Veszprém and...

Read more

Quality is serving you – did you know?

This is the message of the new showroom opened by Kerekes Kft., one of the most important actors in Hungarian retail trade – for nearly 30-years they have been supplying...

Read more

30th Kulcs Quality Pharmacy opens in Debrecen

Instead of a fast but impersonal service, premium category Kulcs Quality Pharmacies focus on professional expertise and paying close attention to what customers have to say. Besides the 14 Budapest...

Read more

Coop for the environment

Sustainability, energy efficiency and environmental protection are in the centre of COOP Group’s business development strategy. Investment projects are realised with cutting the group’s ecological footprint in mind. Géza Tóth,...

Read more

VPK: Sustainability is the key factor

Sustainability has been an unavoidable topic, whether it’s about business strategy, future planning or responsible operation. As well as the other plants of the VPK Group, the factory from Salonta...

Read more

Going towards net zero emission

Tesco has recently published its 2021-2022 sustainability report online. Zsolt Pálinkás, CEO of Tesco Magyarország: “We know very well that our business operations depend on our environment, as food can...

Read more

Iván Kamarás recalls flavour memories with the help of PICK

PICK is one of the most traditional – going back more than 150 years – and best known Hungarian brands. This July PICK started a one-of-a-kind partnership, with one of...

Read more

Expert blog from Rossmann

You can now read the Rossmann diary: a blog which is special because it features articles written by experts, together with photos and videos, useful tips and product recommendations. Lilu,...

Read more

Sustainability is present in the daily life of farmers

We asked Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK) about sustainability in the sector. – How does sustainability manifest in agriculture? – First and foremost let me...

Read more

ALDI keeps getting greener

In 2021 ALDI installed solar panels at another 16 stores, so altogether 18 Hungarian ALDI stores are now utilising their own green energy for almost two months a year! Shoppers...

Read more

Milka’s softest ever formula already in stores (x)

Chocolate design, packaging and formula have been renewed recently – Milka presents its softest chocolate yet with a new design, packaging and bold typography, all of which express the creamy...

Read more

(HU) Gyorsfagyasztott magyar derelye az ALDI-ban

Sorry, this entry is only available in HU....

Read more

Online shopping platform Avokado launched

Tibor Székács used to be the managing director of Plus and Aldi Magyarország, and also worked as one of Hofer Group’s CEOs. He is now active in e-commerce with new...

Read more

SIAL PARIS 2022 reopens its gates

During this period of transitions, reinventions and global social responsibility, SIAL Paris confirms its ambition: to federate the food ecosystem around the principal transformations underway in the food industry. The...

Read more

Emotions are the drivers of promotions too

At Trade magazin’s “Most successful promotion of the year in 2022” conference, market researcher Kantar Hoffman gave a presentation on what consumers think about promotions. Head of marketing insight division...

Read more

Coop was a good neighbour last year as well

László Pekó, chairman of CO-OP Hungary Zrt.’s board of directors and Géza Tóth, the company’s CEO spoke to Trade magazine about the last year and many other things. – What...

Read more

Rossmann: Network improvement in both quantity and quality

Rossmann’s two managing directors, László Flórián and Kornél Németh spoke about what 2021 was like for the drugstore chain. Last year brought intense expansion for the store network, as 30...

Read more

Three INTERSPAR stores were modernised this year – with new functions added

SPAR Magyarország has recently invested nearly HUF 11bn in modernising three hypermarkets in Budapest (in the GOBUDA Mall), Nyíregyháza and Pécs. They are now waiting for shoppers with an updated...

Read more

Attila Sófalvi, general manager of Mars in Hungary and Slovakia speaks about challenges, plans and necessary changes

Attila Sófalvi – who was appointed general manager of Mars in Hungary in 2017 – has been the head of Mars in Slovakia too, since 1 August 2021. This spring...

Read more

VPK: Partnership isn’t just a word

Our magazine interviewed Bart Dobbelaere, managing director of VPK Packaging. – We are living in a period that is full of challenges. As its managing director, how do you see...

Read more

MIZSE’s success story is written in Lajosmizse

MIZSE mineral water can be found in the baskets of every second shopper. Nearly 250 million bottles of mineral water comes out of the state-of-the-art production plant. The product’s success...

Read more

(HU) Sushi válogatás az ALDI-ban

Sorry, this entry is only available in HU....

Read more

Fighting bacteria and microbes with silver ions

Two Hungarian companies, disinfectant maker Immunetec and cleaning supplies manufacturer BONUS have teamed up to develop Hungary’s first active antimicrobial sponge. Bioactive Sponge has silver ion molecules, which are gradually...

Read more

2021 was the year of changes for Reál

Lívia Jeszenszki was appointed CEO of Reál Hungária last year; she has summarised the most important events of 2021 for our magazine, and has talked about this year’s main tasks...

Read more

CBA is 30 years old: They are celebrating customers

Ten retailers founded the CBA chain in May 1992. Today it is one of the country’s biggest retailers, and its Príma stores are also very popular –another four of these...

Read more

(HU) A grillszezon kedvence: az ajvár

Sorry, this entry is only available in HU....

Read more

A growing selection of Hungarian products and low prices are waiting for shoppers in ALDI stores – An interview with managing director Bernhard Haider

– What were the most important events for ALDI in 2021? – Expanding the product selection and supporting Hungary’s agri-food sector were the most important for ALDI. In the first...

Read more
Oldal