Market News

The retail sales of the euro area declined in October

Compared to the previous month, retail sales in the euro area declined with the largest extent of the past four years in October – the European Union’s statistical office Eurostat...

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Carpathian Basin village economist program to be started

The government has adopted the Carpathian Basin village economist program, which will increase the number of village economists in the Carpathian Basin from 41 to 100, the Minister of Agriculture...

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Retail sales grew by 6.3 percent in October

In October, the volume of retail sales grew by 6.3 percent, according to the raw and calendar-affected data, according to the first estimate of the Central Statistical Office (KSH) published...

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The turnover of the domestic sweets market is around 180 billion forints annually

The turnover of the domestic sweets market is about 180 billion HUF annually – the Association of Hungarian Candy Manufacturers told MTI. Sánta Sándor, president of the Hungarian Confectionery Manufacturers...

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The world’s coffee exports broke record

In the 2016/17 season, world coffee exports broke record, and stocks have risen to 8-year high in the importing countries, according to the ICO (International Coffee Organization). Global coffee exports...

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KSH: Third-quarter GDP data rose to 3.9 percent

Referring primarily to the better-than-expected performance of market services, the Central Statistical Office (KSH) raised its third quarter growth data of the gross domestic product by 0.3 percentage points to...

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Hungarian businesses signed a deal worth more than 220 million HUF after the Agrosalon trade show in Nitra

More than 220 million HUF worth of deals have been made by Hungarian companies at one of the most prominent agricultural and agro-industry exhibitions of Slovakia at the Agrosalon in...

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European Commission: the Makó Parsley Root also receives a protected geographical indication

The European Union has approved that the Makó parsley root should also be protected as a protected geographical indication (ofj) – the European Commission said on Tuesday. The Geographical Indication...

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The pace of increase in consumer prices has slowed down in the OECD countries

Due to a more moderate increase in energy and food prices, the pace of increase in consumer prices has slowed down in the member states of the Organization for Economic...

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Magazine: A new era in everyday shopping

Data measured by Nielsen reveals that the Hungarian consumer confidence index has never been this high since 2009, there is a record-low unemployment level and the GDP has increased. Sales...

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GKI: Foundations of economic growth should be established now​​

Trends in the Hungarian economy of the first half of the year have continued in the past few months. Although the 3.8 per cent GDP growth in the third quarter...

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Most of the Hungarian families are over-spending at Christmas

Nearly 40 percent of Hungarians feel they spend more on Christmas gifts than they could do, but they typically do not finance them from loans – according to Intrum Justitia’s...

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Trade Association: the Black Friday action does not affect the December gift purchase badly

Many people anticipated the end of the year purchase during the Black Friday in November,but this will not make December spendings lower – Vámos György, Secretary-General of the National Trade...

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FM: winter seasonal food chain control lasts until the end of the year

The nationwide winter seasonal food chain control takes place from 1 December to the end of the year – Zsigó Róbert, Minister of State of the Ministry of Agriculture (FM)...

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German Chamber: a rise in Hungarian wages is expected next year

According to international companies operating in Hungary, in 2018, Hungarian wages are expected to rise further, because wage continues to be a determining factor in the competition for skilled labor...

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MNB: The financial situation of households and companies improved in October

In October, households repayed more loans than they incurred and increased their deposits by a significant amount, and companies received less credit for the third month than savings were placed...

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Almost a thousand products from about two hundred producers bear the National Park Product trademark

Nearly a thousand products of about two hundred producers bear the National Park Product trademark, which was launched by the government in 2011 to acknowledge local products – was said...

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Horticulture can calculate with a 90-billion-forint funding

From the HUF 1,300-billion rural development budget HUF 90 billion will be granted to horticulture enterprises. The money can be invested in building greenhouses and cold storage facilities or in buying...

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Frozen desserts from Nádudvari

Nádudvari Food Kft. has started selling a frozen dessert product line, called ‘Nádudvari Dumplings’. The dessert is available in six flavours: cottage cheese dumplings, plum-filled and cottage cheese-filled dumplings, hazelnut cream-filled dumplings,...

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Supertruck turns roads into information highways

One of the biggest stars at the Bosch Mobility Experience 2017 event was the 40-ton smart truck VisionX. The trucks of the future will have online connection, will be powered by...

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Nielsen chart of the month

Sales of the following food and drug categories produced the biggest like-for-like growth (in value) in Hungarian retail between October 2016 and September 2017. //...

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Value-based segmentation and data enrichment

The 18-49 age group is the most frequently used brand communication target group. However, this target group definition lacks features and characteristics that can help in forming a more precise...

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Nielsen: in the holiday season people clink glasses

Spirit sales traditionally soar in December, for instance in November-December 2016 volume sales increased by 35 percent from the level in September-October 2016; in the same period value sales jumped...

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Going uphill

Just recently the Book of Excellent Pálinkas has been published in Hungary. Within the framework of the National Pálinka Excellence Programme, a committee of independent experts selected the best fruit distillates,...

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Innovation work is strengthening in the beer industry

According to the Association of Hungarian Brewers (MSSZ), last year 6.7 million hectolitres of beer was sold in Hungary by the four major brewing companies – Borsodi Brewery Kft., Dreher...

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This is how we drink our wine

The Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) have developed the new marketing communication strategy for Hungarian wines together. Both organisations have had market research done,...

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Low-calorie trend drives carbonated soft drink sales

In 2016 carbonated soft drink sales were up 4.2 percent in Hungary. Per capita consumption was 66.7 litres, which is 15 percent less than the European average. Sales represented 30 percent of...

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Hungarians are among Europe’s biggest mineral water drinkers

In 2016 per capita mineral water consumption was 121 litres, representing 55 percent of non-alcoholic drink consumption. Hungarian mineral consumption is the fifth biggest in the European Union. Until 2016 Hungarians had...

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An average year for fruits and a good one for vegetables

According to Ferenc Ledó, president of the Interprofessional Organisation for Fruit and Vegetable (FruitVeB), 2017 was a good year for the vegetable sector and medium one for the fruit segment. Nearly...

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Trademark users are already making plans for 2018

In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food...

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