Market News
Heineken launches Birra Moretti with a hint of salt
Heineken has introduced Birra Moretti Sale di Mare, which is essentially unfiltered Birra Moretti lager, but “with a hint of sea salt”. The 4.8% ABV unfiltered lager is rolling out...
Read more
The pre-tax profit of social farms increased significantly in 2022
The Test Factory Information System monitors the property, financial and income situation of Hungarian commodity-producing agricultural enterprises year after year. The analysis using data from 2022 includes 2,109 sample plants....
Read more
FMI: 70% of food companies have health and nutrition strategies
As links between food choices and preventive medicine grow stronger, companies are hiring more medical professionals and looking into emerging trends like medically tailored meals. Grocery stores have grown into...
Read more
Aldi Nord consolidates logistics and sales structures
After years of cost savings the discounter eyes international expansion push Aldi Nord in Germany wants to further simplify its sales structures and optimize the supply of its stores. By...
Read more
HPAI vaccine bank at the service of epidemic prevention
The National Food Chain Safety Office established an HPAI vaccine bank in cooperation with Ceva-Phylaxia Zrt. The highly pathogenic avian influenza virus vaccine produced by Ceva has been granted a temporary...
Read more
GKI: Hungary has been in the EU for 20 years: how has the population’s consumption changed?
On May 1, 2004, ten new states joined the European Union, including Hungary. In our series of articles, we use one indicator to explore how the situation of our country...
Read more
Kraft Singles rolls out new sliced cheese flavours for the first time in nearly a decade
Kraft Singles is launching three new flavours of its popular cheese range – jalapeño, garlic and herb and caramelised onion – for the first time in nearly a decade. Previously...
Read more
Although their economic optimism has doubled, nearly half of CEOs say change is needed
According to the 27th Annual Global CEO Survey, recently published by PwC in Davos, CEOs’ expectations of an economic downturn have dropped to 45% from a record 73% in last...
Read more
Joint Venture Association awards presented to the winner companies
On 3 February the Joint Venture Association (JVSZ) held the third edition of its prestigious “Companies for the Future Award” gala event, with nearly 300 business leaders in attendance. JVSZ...
Read more
PwC paves the way for AI technology with Harvey
Harvey is built on OpenAI and ChatGPT technology and is backed by the OpenAI Startup Fund. The platform uses natural language processing, machine learning and data analytics to automate and...
Read more
A successful year for the SPAR online store: already more than 200,000 users
The number of customers in SPAR’s online shop, which offers 13,000 products, has increased to more than 200,000 in five years. This article is available for reading in Trade magazin...
Read more
Agri-businesses have high hopes for 2024
Agricultural businesses are once again positive about the future, according to the latest 4th quarter results of the K&H agriculture index. This article is available for reading in Trade magazin 2024/2-3...
Read more
Only alternative, organic and free-range eggs sold in four SPAR stores
From the end of January 2024, on a trial basis four SPAR stores in Budapest sell only alternative, organic and free-range eggs, excluding cage eggs from the assortment. SPAR has...
Read more
Recycling a type of waste that has been buried until now
Hamburger Recycling Hungary Kft. is putting special machinery into operation in Lőrinci. This article is available for reading in Trade magazin 2024/2-3 The technology makes it possible to recycle industrial...
Read more
SPAR Magyarország switches to environmentally friendly containers
SPAR Magyarország is introducing a new type of reusable transport container in its fruit and vegetable departments in 2024. This article is available for reading in Trade magazin 2024/2-3 IFCO...
Read more
BMI: moderate slowdown in January
In January the seasonally adjusted Purchasing Manager Index (BMI) stood at 49.9. This article is available for reading in Trade magazin 2024/2-3 Respondents reported a slowdown and a trend similar...
Read more
GVH proposes a multilevel sustainability labelling system
Green advertising messages are often unclear and confusing, and a significant proportion of consumers aren’t aware of the exact content and meaning of certain claims and labels – these are...
Read more
The solvency of Hungarians may slowly return to pre-war levels
In the last quarter of 2023 the solvency of Hungarians continued to increase, following the annual trend – according to research by Intrum and GKI. This article is available for...
Read more
VOSZ Barometer: purchasing power drop shocked SMEs in 2023
According to data from the fourth quarter, the VOSZ Barometer Index (a survey commissioned by the National Association of Entrepreneurs and Employers (VOSZ) and conducted and by the Equilibrium Institute)...
Read more
Innovation and inspiration
Promising a new level of collaboration and in-store experience, the Shop! MarketPlace trade show will take place on 9-11 April. This article is available for reading in Trade magazin 2024/2-3...
Read more
New elements and top fines in GVH’s practice
Several competition law and consumer protection topics have been discussed at the business breakfast of Schönherr Hetényi Law Firm. This article is available for reading in Trade magazin 2024/2-3 Attorneys...
Read more
Price Monitor now reports the daily prices in 78 product categories
In mid-January, the online Price Monitor system operated by the Hungarian Competition Authority (GVH) was extended to another 16 product categories. This means that consumers can now compare the daily...
Read more
New lifestyle brand in Rossmann stores
From February the nutritional supplements of Vanessa Axente are available in Rossmann Magyarország stores. The internationally renowned Hungarian fashion model has entered the dietary supplement market with her lifestyle brand...
Read more
Seven out of ten Hungarians see fruit and vegetables as the key to a healthy diet
Consumers who pay special attention to following a healthy diet say they have become 5% more critical of red meat in a year, and there are almost no Hungarians who...
Read more
The Association of European Retailers is waiting for a solution to the Red Sea crisis
The Association of European Retailers (Ecommerce), which unites the major store chains, called on the European Union to urgently solve the shipping crisis in the Red Sea, as it could...
Read more
Plant-based milk drinks are missing from store shelves
The trend of plant-based foods that is spreading throughout Europe does not leave Hungary cold either, but surprisingly, not a single domestic manufacturer produces such products. The Agrárszektor asked Zombor...
Read more
The sale of energy drinks to minors has been banned in Romania
In Romania, the House of Representatives voted with a large majority on Tuesday the draft law that prohibits the sale of energy drinks to minors. According to the law, it...
Read more
Minister of National Economy Márton Nagy in the GVH podcast
What factors caused the development of record inflation in Hungary and what is the reason for the rapid reversal of monetary deterioration? For what reasons did food inflation rise and...
Read more
Ukrainian honey can come again
On Monday evening, a new government decision was published in the Magyar Közlöny, which makes it possible to import Ukrainian honey to Hungary again. The interesting part of the decision...
Read more
Nébih contacts the farmers involved in the eGN data reconciliation
Farming logs could be uploaded to the eGN system of the National Food Chain Safety Office (Nébih) until midnight on February 15. More than 100,000 farmers recorded more than 10 million...
Read more