Market News

EUR 38 million market in Austria

A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is...

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Global players in the lead

A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...

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OTC: dominated by pharmacies

According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...

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No more superlatives

How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...

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Is it worth it?

I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...

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POS superlative

Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...

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Tougher income tax, more lenient special taxes

In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...

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(HU) Konzervszavatosság orosz módra

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(HU) Veszélyben a sertéshús exportja?

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Small stores in a strong position

The value of retail sales of spirits grew by 8 per cent, while the quantity of sales grew by 4 per cent in the October 2005–September 2006 period compared to...

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Favourable domestic trends for wine

The year 2004/2005 does not count among the best years of wine production in Hungary. The purchase price of wine dropped by 25% due to overproduction, export fell by 180...

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Palinka reborn

Palinka has definitely benefited from EU rules regarding protection of origin. New flavours and designs keep appearing in the market, helping to boost sales. Since Hungary became the sole country...

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Return of the beer bottle

In Hungary the beer market is rather static, the yearly turnover is 7.5 million hectoliters (6.9 domestic and 5-600 thousand foreign production). The low-price segment (at present with 15% market...

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Why is headache more expensive on a Sunday?

Gyorgy Vamos of National Trade Association was arguing very strongly for the opening of the drug-market on the pages of Népszabadság. In his article published in mid-October he was reasoning,...

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Larger size shower gels are more popular

Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...

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Consumption growing after lifting of duties

The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...

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Faked washing powder brands

More than 33 tons of faked washing powder was confiscated in a XI. district warehouse. The names of two well known brands were used for the washing powder-imitations which contained...

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Natural is the trend in shower gels

According to surveys, shower gels are more popular in Hungary compared to neighbouring countries, though consumption has not reached the Western European level yet. Why is this? Private labels account...

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Export rates growing, import growth figures slowing down

Hungary’s export rates of agrarian products have been on the rise since our EU accession, and this tendency is continuing. Although the forecast for the growth of export rates was...

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EU testing rice from the US

Food safety experts of EU member countries have decided to begin testing rice shipments from the US to stop deliveries of genetically engineered products. The costs of testing in European...

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Low profitability in swine breeding

In Hungary more than 400 businesses are carrying out meat-processing activities. Since 2004 the number of such businesses has halved, and the production is highly concentrated (less than 50 companies...

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Real perks in cafes and restaurants only

According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...

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BIT and BUD are not the same

According to a ruling by the Court of the EU, the trademark „BIT” cannot be mistaken for „BUD”. The Court has dismissed a suit filed by Bitburger Brauerei for banning...

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Getting well after the flu

The poultry sector had to face difficulties during the past years in Hungary due to the problems caused by the bird-flu in Europe. According to the Central Statistics Office the...

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Quality is the new trend

A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...

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Expanding trade between India and the EU

The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...

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Reaching 4 kilos

Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...

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Number of quarters: declining number of nights

Compared to the 2005 figures, in the first eight months of 2006 commercial lodgings accounted for a 3% drop in the number of person nights spent. The national Statistics Office...

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