Market News
Decrease in the EU as well
Date: 2008-06-27 08:00:00
Retail sales were down by 0.4 per cent in the EUR zone and by 0.7 per cent in the EU-27 zone in March, compared to February. According to Eurostat data,...
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Bio – our health and that of our kids
Date: 2008-06-27 08:00:00
The increasing popularity of bio food is a result of the two most important trends of our decade: health and wellness. This is one of the conclusions of the global...
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National shop windows
Date: 2008-06-27 08:00:00
Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...
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Positive balance for foreign trade
Date: 2008-06-27 08:00:00
Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...
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NESPRESSO coffee machines in retail chains
Date: 2008-06-27 08:00:00
In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...
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Region marketing
Date: 2008-06-27 08:00:00
Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...
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Higher price for livestock as well
Date: 2008-06-27 08:00:00
The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...
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Revolution in self service
Date: 2008-06-27 08:00:00
According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...
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Aperitif a la française celebrating its fifth birthday
Date: 2008-06-27 08:00:00
The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...
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Private labels playing growing role
Date: 2008-06-27 08:00:00
According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...
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IBM fights queues
Date: 2008-06-27 08:00:00
IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...
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An efficient foreign legion
Date: 2008-06-27 08:00:00
Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....
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Traditional stores till strong in Poland
Date: 2008-06-27 08:00:00
Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...
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Oily seed plant in Foktõ
Date: 2008-06-27 08:00:00
The plant to be built by the Glencore group will be the largest facility of its kind in Hungary with an annual capacity of 600,000 tonnes. Construction is expected to...
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Adapting to local conditions
Date: 2008-06-27 08:00:00
According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...
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Where is the Hungarian retail sector heading?
Date: 2008-06-27 08:00:00
A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...
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Széchenyi Card 2 launched
Date: 2008-06-27 08:00:00
The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...
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Naturalisation of brands: say and spell
Date: 2008-06-27 08:00:00
Empty Coca-Cola bottles with the letters in Cyrillic have become collectors’ items, as only bottles with Latin letters are available today. Collectors should now go to China or Korea. Foreign...
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Deutschland, Deutschland über alles!
Date: 2008-06-27 08:00:00
It is no wonder that German retailers are preparing enthusiastically for the European Cup, as the success of the World Cup held two years ago surpassed all expectations. Rewe for...
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Bottled responsibility
Date: 2008-06-27 08:00:00
Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...
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Are we good, or are we well?
Date: 2008-06-27 08:00:00
There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...
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AMC waiting for applications for Excellent Hungarian Food trademark
Date: 2008-06-27 08:00:00
AMC is waiting for applications for the Excellent Hungarian Food trademark. The required documentation can be obtained from AMC, or downloaded from the www.amc.hu web site. AMC offers companies qualifying...
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Price of swine also rising
Date: 2008-06-27 08:00:00
Trends in the world markets of meat and poultry are monitored regularly by the Agricultural Business Research Institute (AKI). Data from the Market Price Information System (PÁIR) of KSH and...
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Product for the occasion
Date: 2008-06-27 08:00:00
One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...
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Energy drinks still going strong
Date: 2008-06-27 08:00:00
Retail sales of energy and sport drinks totalled HUF 8,3 billion in 2007. This category is among those producing the biggest expansion. Retail sales increased by 60 per cent in...
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Little change in the tourist package
Date: 2008-06-27 08:00:00
According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...
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Packaging in three steps – part 2: The letter
Date: 2008-06-27 08:00:00
This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...
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Energy replenishment an everyday need
Date: 2008-06-27 08:00:00
Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...
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Real incomes rising in competitive sector
Date: 2008-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...
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