Market News
Modest growth may start in the summer of 2010
Date: 2010-02-14 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, after a 6.5-percent economic decline in 2009 stagnation is expected for 2010. The Hungarian economy has probably hit the...
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Trends in high-selling food products
Date: 2010-02-14 08:00:00
Retail turnover of the 90 food categories surveyed by Nielsen was HUF 1,320 billion in December 2008-November 2009, up 2 percent from the same period a year earlier. The following...
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Domestic products’ share shrinking among dairy products
Date: 2010-02-14 08:00:00
Last year milk processing generated a gross production value of HUF 218 billion. Production cost was HUF 75-80/kg – rather competitive, if we consider that in the EU the average...
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With modern packaging against deterioration
Date: 2010-02-14 08:00:00
According to the latest survey by USDA, 40 percent of food sold worldwide lands in the garbage can. 100 million tons of food decomposes every year in European waste disposal...
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Inflation just above the 4-percent threshold in 2009
Date: 2010-02-14 08:00:00
According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...
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Chewing gums in a hot spot
Date: 2010-02-14 08:00:00
The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...
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Foreign markets – Croatia – Where traditional shops are still able to grow
Date: 2010-02-14 08:00:00
According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...
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JÓFEJs can win valuable prizes
Date: 2010-02-14 08:00:00
Last year the JÓFEJ (sober and responsible driver) campaign was expanded with a web 2.0 community. The different ‘JÓFEJ’ groups can grow further: since last summer gifts have been regularly...
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Cheese, fruityoghurt, sour cream
Date: 2010-02-14 08:00:00
Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...
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Identification, control, product suggestion: the future has arrived
Date: 2010-02-14 08:00:00
One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...
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Falling prices in the meat sector
Date: 2010-02-14 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...
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Frozen products are waiting for the market to thaw
Date: 2010-02-14 08:00:00
2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...
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Machine on the body
Date: 2010-02-14 08:00:00
Adwalker, a wearable digital screen that is perfect for communication, data registration and measuring has reached Hungary. The 4-kg device consists of two ergonomic monitors built in a vest and...
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Few fruits and vegetables were profitable
Date: 2010-02-14 08:00:00
Last summer brought hailstorms and drought, the damages amounted to billions of Forints. Due to the economic crisis the sector lost markets. Only watermelon and white paprika did considerably well....
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Metro, TESCO and Co-op have already realised…
Date: 2010-02-14 08:00:00
Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...
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Pasta and wine on the top of the import list
Date: 2010-02-14 08:00:00
The head of the Budapest office of the Italian Institute for Foreign Trade (ICE), Alessio Ponz de Leon Pisani informed us that pasta, wine and olive oil were the most...
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CSR – what lies behind the letters
Date: 2010-02-14 08:00:00
In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...
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Two-digit decrease among frozen convenience foods and ready-made meals
Date: 2010-02-14 08:00:00
ConsumerScan by GfK Hungária reveals that narrowing spending possibilities of households had a significant effect on convenience foods and ready-made meals as well. The market was expanding until 2007, when...
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Preserving industry produces less
Date: 2010-02-14 08:00:00
Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...
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Creative yearend
Date: 2010-02-14 08:00:00
The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...
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Trade marketing toolbar – Display
Date: 2010-02-14 08:00:00
What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...
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We economise on pizza too
Date: 2010-02-14 08:00:00
The frozen pizza category has always been price-sensitive and the market has been shrinking since 2007. Despite consumers’ spending more time with cooking at home, frozen pizza sales are not...
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The frozen food market contracted
Date: 2010-02-14 08:00:00
According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...
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Most people would prefer free Internet content
Date: 2010-02-14 08:00:00
80 percent of Internet users would like free access to Internet contents; one third want free content without advertisements, but the majority would tolerate advertisements if access was free. In...
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Environmental product charge system changed again from 1 January
Date: 2010-02-14 08:00:00
As recession hit different industries to a varying extent, actors in the packaging industry sensed the crisis differently. Those who produce packaging for daily consumer goods were affected less or...
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More expensive milk chocolate egg and rabbit figures are the most popular
Date: 2010-02-14 08:00:00
Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...
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Baking industry concentrates further
Date: 2010-02-14 08:00:00
While last year’s grain harvest was good, low buying prices were a disappointment to farmers. The baking industry has been concentrating for years; the number of small companies is declining,...
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Retail keeps shrinking
Date: 2010-02-14 08:00:00
Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...
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It is rewarding to care about hair
Date: 2010-02-14 08:00:00
Hair dye belongs to the smaller categories on the cosmetics market, but it is very important and it expands by 3-5 percent every year. No wonder, as many decide to...
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