News and articles
41 percent of the affected domestic e-commerce companies expect Christmas traffic to be lower than last year
Date: 2023-12-08 11:45:08
his year’s temporary drop in real wages and the limited resources available to customers will also have an impact at the end of the year. 41 percent of online stores...
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István Nagy: we currently have 89 Hungarikums, which we are proud of
Date: 2023-12-08 11:42:09
When the value and identity crisis rages again in the world, we are proud of our life-giving traditions, our Christian roots that give us our identity, our culture that feeds...
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K&H: the record series continues, 64 percent paid more than once with a smart device
Date: 2023-12-08 11:30:28
In October, K&H made nearly 5 million payments with their smart devices, which is one and a half times more than a year earlier and represents a new monthly record....
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The Hungarian McDonald’s is celebrating its 35th birthday with a montage film by a world-famous director
Date: 2023-12-08 11:29:32
The montage film for the 35th birthday of the Hungarian McDonald’s was made by György Pálfi from hundreds of video recordings and photographs of guests and employees, and the music...
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Applikációval támogatja az élelmiszermentést az Auchan
Date: 2023-12-08 11:08:22
Az Auchan Magyarország számára kiemelten fontos az élelmiszermentés, és már tíz éve különböző programokkal lép fel az élelmiszer-pazarlás ellen. A jelenleg bevezetés alatt álló Smartway rendszerük segítségével a kiárusítási folyamatot lehet majd...
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K&H: aratnak az okoseszközös fizetések
Date: 2023-12-08 11:08:03
Továbbra is nagyon lendületes növekedést mutatnak az okoseszközös fizetések a K&H-nál. Az idei év első 8 hónapjában óránként átlagosan több mint 5500 okoseszközös fizetést bonyolítottak a pénzintézet ügyfelei, ami 67%-os emelkedésnek...
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Ministerial fees and diplomas were handed over on the day of producer communities
Date: 2023-12-08 11:00:40
In the 25th anniversary year of the launch of the News Program, 5 products of 3 applicants won the right to use the news, and the number of trademark products...
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Gyorsan változó trendek
Date: 2023-12-08 10:54:00
Október 12-én az NIQ (korábban Nielsen) irodájában rendezték meg a POPAI Magyarország Egyesület soron következő találkozóját „Very Fast Moving Trends” (Nagyon gyorsan változó trendek) témában. Az esemény házigazdája Bacskai Júlia, az NIQ MarComm specialistája volt, aki...
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The image of Hunguest Hotels won a prestigious international award
Date: 2023-12-08 10:44:41
The renewed image of Hunguest Hotels won the German Design Award 2024, founded by the German Design Council, in the brand identity category. The jury, made up of recognized experts...
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The requirements for prescribing antibiotics for food-producing animals are tight
Date: 2023-12-08 10:30:46
The Nebih draws the attention of veterinarians treating food-producing animals that, under the relevant decree*, from 1 January 2024, an antibiotic for food-producing animals can only be prescribed by a...
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Three were given the title of the Nation’s Farmer
Date: 2023-12-08 10:00:09
Those who have received more of talent, perseverance, perseverance have more responsibility and duty. Anyone who can do more than their own and their immediate environment can give an example...
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Danone sells Michel et Augustin biscuit brand to Ferrero
Date: 2023-12-08 09:53:16
Danone is in exclusive talks with Italian confectionery group Ferrero about selling its French biscuit brand Michel et Augustin, which no longer fits into the French dairy company’s strategy. Danone...
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Campari Partners With China’s Wuliangye
Date: 2023-12-08 09:39:01
Italian spirits company Campari has formed a strategic partnership with Chinese liquor producer Sichuan Yibin Wuliangye Group to jointly boost presence in the Chinese and global spirits markets. The two...
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Tesco is recalling hazelnuts and Penny-Market almond guts
Date: 2023-12-08 09:38:53
Tesco Globál Zrt. is recalling a hazelnut product due to the possible presence of a pest, the National Food Chain Safety Authority (Nébih) announced on its website on Friday. In...
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Producer cooperation is also required in horseradish production
Date: 2023-12-08 09:30:16
At European level, domestic horseradish production is outstanding, the amount of which is 10-12 thousand tonnes per year. Hungarian Torma is of high quality, and farmers can continue to count on...
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Avoiding returns a top priority in DACH
Date: 2023-12-08 09:06:29
Preventing returns is a significant focus for online retailers in Germany, Austria, and Switzerland. On average, a return costs them between 5 and 10 euros, with some exceeding this range....
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Inaugurated Nébih’s new animal house and high security research laboratory
Date: 2023-12-08 09:00:01
Dr. Márton Nobilis, Secretary of State for Food and Trade Policy, and Dr. Imre Nemes, President of Nébih, inaugurated one of Hungary’s largest animals and a high-security (BSL-3) research laboratory...
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Brands in the ring
Date: 2023-12-07 22:10:44
On Thursday afternoon Gábor Tolnai, head of marketing insight division at Kantar Hoffmann, gave a presentation titled “Brand Footprint 2023 – The best FMCG brands in the world and in...
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Around the world in 30 minutes – the horizon through NIQ binoculars
Date: 2023-12-07 22:00:41
It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...
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First Marketing Trendbook published!
Date: 2023-12-07 18:40:19
What is the Marketing Trendbook? A compass for business and social value creation. This article is available for reading in Trade magazin 2023/12-01 Marketing Trendbook 2023-24 features the thoughts of...
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Rationalisation in the baking industry
Date: 2023-12-07 18:16:44
According to József Septe, president of the Hungarian Baker Association, production costs peaked in August-September 2022 This article is available for reading in Trade magazin 2023/12-01 “Raw material prices got...
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On the way to conquer export markets
Date: 2023-12-07 18:12:01
In 2023 the Hungarian milling industry’s annual net sales revenue will be more modest than in 2022, despite higher flour prices. This article is available for reading in Trade magazin...
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NRF lays down principles for AI use in retail
Date: 2023-12-07 18:00:21
As retailers are adopting more AI tools, in the US the National Retail Federation’s centre for digital risk and innovation has formulated and published a set of principles, entitled “Principles...
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MBH Bank: Despite the low prices, the outlook for the Hungarian food industry has become more favorable
Date: 2023-12-07 14:34:21
After the strengthening experienced in the first half of 2023, the prospects for the Hungarian food industry improved further in the third quarter, according to the MBH AgrarTrend Index, a...
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The Hungarians pile up the gifts
Date: 2023-12-07 12:56:55
Fewer and fewer people are leaving the purchase of gifts to the last minute, and in addition to classic gifts, pets are still one of the most popular surprises, according...
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KPMG: Achieving net zero emissions by 2050 is at risk
Date: 2023-12-07 12:24:36
KPMG published the Net Zero Readiness Index in 2021,1 a few weeks before the COP26 UN climate change conference in Glasgow. The event resulted in 153 countries putting forward new emissions...
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Carlsberg and Liverpool FC have extended their sponsorship partnership until 2034
Date: 2023-12-07 12:15:26
The Carlsberg beer brand and the Liverpool football team have extended their 30-year-old and now iconic sponsorship agreement for another 10 years. With the renewal of the partnership signed in...
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Hellmann’s, Globus, Rexona, Dove Men+Care and Ax are among the sponsors of the football European Championship
Date: 2023-12-07 12:05:45
Unilever and the European Football Association (UEFA) have announced that Unilever’s food and beauty brands will also be official sponsors of next year’s European football championship, UEFA EURO 2024TM. Among...
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Nationwide return system for drinks packaging is ready to launch
Date: 2023-12-07 11:39:59
Soon a nationwide return scheme for single-use beverage containers will be launched, and is expected to result in the return of approximately 3 billion cans, PET and glass bottles per...
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Tetra Pak: 54% of consumers consider the future of the planet when choosing food
Date: 2023-12-07 11:27:07
According to the 2023 Tetra Pak Index, when purchasing food, consumers actively consider their impact on the environment in addition to their individual health. Consumers who are truly environmentally and...
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