News and articles
Mondelēz International Cuts Plastic Windows From Its Easter Eggs In UK & Ireland
Mondelēz International has removed more than 6.4 million plastic windows from chocolate eggs on sale in the UK and Ireland this Easter, taking 5.4 tonnes of plastic out of the environment...
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Magazine: Light at the end of the tunnel?
More optimistic expectations In a Hungarian National Panel representative survey with 800 respondents, we examined what consumers think about the year ahead of us. It turned out that 54 percent...
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When it isn’t the shopper who stays at home
Extreme Digital has installed an online sales and advisory service counter in its store located on Szent István Boulevard since the beginning of the second wave of the pandemic. Customers...
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New managing director for Urban
At the end of 2020 the new owners of Urban Édesipari Kft. – a key player in the Neapolitaner wafer market – appointed Éva Major Varga as the managing director...
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Trendy products from Maspex Olympos
Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...
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2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk
2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...
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This year brings more free-from groceries to SPAR stores
In accordance with constantly changing consumer needs, SPAR is adding new lactose-, gluten- and soy-free innovations to its product selection, as demand is growing dynamically for these products. Head of...
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Successful trade marketing strategies here and beyond the Neverending Sea
More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...
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Wine and walnut prices grew significantly
According to the Market Price Information System (PÁIR) of the Research Institute of Agricultural Economics (AKI), due to the low yield in 2020 the price of walnut increased by 10...
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P&G commits to 2,021 acts of good
Procter & Gamble has announced that the company will do 2,021 good things in 2021. As part of its recently launched international campaign Lead with Love, P&G and its brands...
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Unilever redefines the concept of beauty
Unilever has announced that as part of launching its new Positive Beauty programme, the company will stop using the word ‘normal’ on all beauty and body care products and in...
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Hungarian Advertising Code of Ethics is being updated
After six years in use the time has come to update the Hungarian Advertising Code of Ethics. The Hungarian Advertising Association (MRSZ) and the Self-regulatory Advertising Board (ÖRT) delegated members...
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New Lidl store opens
On 11 March Lidl Hungary opened its latest store in Budapest’s 2nd district, at 43 Csalogány Street. The 1,200m² shop is located on the ground floor of a newly built...
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Hungary’s 35th INTERSPAR store opens in Kaposvár
SPAR Hungary’s 35th INTERSPAR store was built in a record 10 months in Kaposvár. From more than HUF 11 billion they built the S-PARK Kaposvár Shopping Park, where the stylish...
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Cherry Coke is back in shops
From March Cherry Coke is available once again in Hungary: this flavour variant used to be very popular in the 1990s and Coca-Cola brings it back to stores for a...
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Successful Kokárdás dairy products
In 2020 consumer demand increased considerably for ALDI Hungary’s private label Kokárdás dairy products – they are made exclusively of Hungarian milk. ALDI Hungary’s managing director Bernhard Haider told: Kokárdás...
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Product of the Year 2021
Going forward without hesitation, even when times are hard. This is what comes to my mind when I say: it is really good news that Product of the Year was...
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Henkel was able to mitigate the negative effects of the crisis
In the 2020 financial year the Henkel Group’s sales reached EUR 19.3 billion, which means that organic sales were down a little if compared with the 2019 level. The EBIT...
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No more plastic cap on one-litre Campina Organic drink cartons
Dairy firm FrieslandCampina has removed plastic bottle caps from the one-litre packaging of its Campina Organic drink cartons. The packaging now features a new pouring opening that ends the need for plastic...
Read moreAldi Süd joins forces with vegan influencer
Aldi Süd has started working with vegan influencer Philipp Steuer. Steuer will promote a vegan lifestyle using Aldi Süd products. The move forms part of the retailer’s efforts to encourage younger...
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Nestlé Health Science: Nutritional beverages from iconic cereals
Nestlé Health Science has teamed up with Kellogg’s and General Mills to add new cereal-flavoured beverages to its Carnation Breakfast Essentials range. There is protein, vitamins and minerals in the drinks for immune support and...
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Mulino Bianco makes cookies from pulse flour
Barilla Group’s Mulino Bianco brand has introduced two new cookie variants made of pulse flour: Cecille is made with chickpea flour, cocoa and orange zest, while Lentille uses red lentil flour and...
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Cherkizovo Group buys sausage factory in Leningrad
Russia’s largest meat producer the Cherkizovo Group has signed a preliminary agreement to buy meat processing company LLC Pit-Product from the Finnish group Atria. The acquisition will see Cherkizovo increase its share...
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Dino Polska to invest more in eco-friendly projects
Polish retailer Dino Polska has decided to invest more in renewable energy sources across its operations. They will install photovoltaic panels at three Dino distribution centres with 3MW capacity – by...
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Lidl Belgium adds new vegetarian and vegan products
Lidl Belgium has added 11 new meat substitute products to its private label vegetarian and vegan range. From the new additions 7 are vegetarian and 4 are vegan products. Lidl Belgium has...
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Sainsbury’s tests in-store recycling system
Sainsbury’s plans to introduce a new in-store recycling system which makes it possible for customers to recycle polypropylene (PP) film. There are 63 Sainsbury’s stores participating in the trial. A...
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Fluère Drinks is now part of Next Frontier Brands’ portfolio
Next Frontier Brands has acquired distilled non-alcoholic spirit producer, Fluère Drinks. Fluère’s beverages are distilled in the Netherlands and available in more than 30 countries. The brand’s portfolio includes Original, Spiced Cane...
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New concept from Morrisons
Morrisons has opened a new temporary store in North London, which features a new fresh-food takeaway concept called Market Kitchen. Market Kitchen offers a selection of meals for breakfast, lunch...
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Carlsberg reports smaller carbon footprint
According to Carlsberg’s sustainability report for 2020, the company achieved a 7-percent decrease in carbon emissions across its value chain, and realised a 7-percent improvement in water efficiency between 2015...
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Sainsbury’s starts price war against Aldi
Sainsbury’s campaign called ‘Aldi Price Match’ – launched to fight for market share – offers customers 250 Sainsbury’s quality products that match the prices found at Aldi. However, 8 of...
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