The next generation of shoppers is ready for AI, AR and robots

By: Trademagazin Date: 2023. 10. 18. 11:26

The next generation of shoppers prefers real shopping to virtual reality, but wants technological innovation to enhance the shopping experience: 81% of Gen Z and Millennials expect augmented reality (AR) to improve in-store shopping, 65% and they claim that receiving even more personalized offers is crucial from the point of view of purchasing intent, according to research by Klarna, the AI-based global payment and shopping service provider.

On October 17, Klarna interest-free Payment will enter the Hungarian market with a service and shopping application in 3 installments.

This year, Klarna celebrates its 18th anniversary, which already uses artificial intelligence in the personalization of its products. On the occasion of the milestone anniversary, Klarna asked more than 5,000 consumers in 5 countries about how the future of shopping might develop.

The research* examined what the shopping habits of members of Generation Z and Y might be like in 18 years. In 18 years, Generation Z will be 40 years old and, together with the Millennial (Y) generation, they will form the most important consumer group.