News and articles
Innovation manager at GfK Hungária
Date: 2010-08-29 08:00:00
From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...
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Gold medal: Tchibo • Together for kindergartens!
Date: 2010-08-29 08:00:00
In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...
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Wine festival in Buda Castle
Date: 2010-08-29 08:00:00
Buda Castle Wine Festival is organised by Hungarian Viti- and Viniculture Non-profit Kft. The 19-year-old event’s objective is to make people acquainted with the best Hungarian and foreign wines. Wine...
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Skills and thrills: METRO’s Customer Academy is about to open
Date: 2010-08-29 08:00:00
Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....
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Pricer shelf label in the Hungaricum Corner too
Date: 2010-08-29 08:00:00
CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...
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Summer surprises from Henkel
Date: 2010-08-29 08:00:00
This summer Henkel surprised consumers with several new products. Persil Fresh Pearls by Silan uses encapsulation technology; Tomi Orchidea & Ametiszt and Tomi Lótusz & Zafír are limited edition detergent...
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Fruit Logistica: Hungarians booked 200 m²
Date: 2010-08-29 08:00:00
Fruit Logistica, the world’s biggest fruit-vegetable trade fair will take place on 9-11 February 2011. More than 2,300 exhibitors from 70 countries registered and Hungarian participants booked 200 m² to...
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Dr. Oetker Choco-Choco
Date: 2010-08-29 08:00:00
Unique, creamily thick hot chocolate with mint, made from real dark chocolate and cocoa powder....
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Tamás Ács ask Péter Feiner
Date: 2010-08-29 08:00:00
Question: ‘We keep facing changes every day: another crisis in the eurozone, plummeting sales, the landslide victory of a political party, the new government’s programme promising radical changes in priorities....
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Traditional shops increased their market share
Date: 2010-08-29 08:00:00
According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...
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Packaged expectations
Date: 2010-08-29 08:00:00
According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...
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The Farmer Expo opened in Debrecen
Date: 2010-08-27 00:05:02
With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...
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The Farmer Expo opened in Debrecen
Date: 2010-08-27 00:05:02
With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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McCafé’s turnover is increasing
Date: 2010-08-27 00:04:05
The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...
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Failing to catch the consumer groups, for ten years now
Date: 2010-08-27 00:03:29
The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...
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Failing to catch the consumer groups, for ten years now
Date: 2010-08-27 00:03:29
The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...
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Hungary's best sommelier
Date: 2010-08-27 00:03:28
On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...
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Harvest to start
Date: 2010-08-27 00:01:55
The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...
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Harvest to start
Date: 2010-08-27 00:01:55
The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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The second SPAR supermarket opened in Kazincbarcika
Date: 2010-08-27 00:01:01
On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...
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L'Oreal’s profits increased
Date: 2010-08-27 00:00:35
The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...
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Less saturated fat in the Mars chocolates
Date: 2010-08-27 00:00:01
Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...
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Less saturated fat in the Mars chocolates
Date: 2010-08-27 00:00:01
Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...
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(HU) Új lehetőségek rejlenek a csomagolási innovációkban a baromfipiac számára
Date: 2010-08-26 23:55:28
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(HU) Új lehetőségek rejlenek a csomagolási innovációkban a baromfipiac számára
Date: 2010-08-26 23:55:28
...
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Nearly 5 percent shrinkage in the retail market
Date: 2010-08-26 00:02:58
The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...
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Nearly 5 percent shrinkage in the retail market
Date: 2010-08-26 00:02:58
The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...
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The Hungarian consumer pre-plans consciously the purchases
Date: 2010-08-26 00:02:39
According to the Shopper VIP research of GfK Hungária; Domestic customers are among the most conscious customers in Eastern Europe. Eighty-two percent of them claim to consciously plan their purchases...
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