News and articles

(HU) Javult a magyar versenyképesség

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(HU) A pálinkát népszerűsítik

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Breathing packaging by Sealed Air

Cheese makers and retailers can save warehouse space and time using a new “breathing” form of packaging by Sealed Air called Darfresh® .The well known „skin” foil has been altered...

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Obstacles for pork

Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....

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Market pressure instead of rational business decisions

Domestic turnover cannot be estimated and foreign experience is diverse. A Gazdasági Versenyhivatal expects to see fast market development and more competition as a result of new legislation about the...

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Convenience – the world we live in

Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...

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Jacobs Cronat Gold

The special production method – the freeze dried technology – of the new Jacobs Cronat Gold soluble coffee allows more of the true coffee flavour to be retained for the...

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Coca-Cola

This spec­tac­u­lar com­­­mer­cial poses a pro­voca­tive ques­tion: who will come to your funer­al? The prom­ise is, the mo­re open your life is, the grander this event will be. Creative agency:...

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Intelligent ovens from Elektrolux

Built in recipes will help housewives who buy the new Electrolux ovens. Three versions will be available in the Hungarian market. All housewives will have to do is to select...

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Delayed effect

The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...

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MOL responding first

MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Chio Crackings

The new Chio Crackings are shaped like slices of cheese and taste like cheese....

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Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

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Campaign Marathon in dm

The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...

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Expanding co-operation

The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...

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Opposite trends in Germany

According to an analysis by the German Nielsen Subsidiary, he German market of pharmaceutical products grew by 0,5 per cent between October 2005 and September 2006 compared to the preceding...

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Branded paper ware for individualists

Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...

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Breakfast honey

The new breakfast honey from Mézes-Kert 2002 Kft., developed specially for HoReCa applications (tea houses, cafes, restaurants, hotels, catering businesses) will soon be available in unique packaging. The honey packaged...

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After recov­ery, before the big deal

The his­to­ry of the enter­prise we know by the namedött a mai “Sweet Point” began in a small work­shop in a base­men­t, in1985. They grew quick­ly and became a com­pa­ny...

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VNU turning into The Nielsen Company

The mother company of ACNielsen has changed its name from VNU to The Nielsen Company. The aim behind this change was to put the best known brand of the group,...

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