News and articles
TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
Read more
Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
Read more
The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
Read more
The Hungarian wine drinker
Date: 2009-08-27 08:00:00
Wine is a traditional drink in Hungary. Nearly half of the population over the age of 18 drinks wine. 20 percent of our compatriots drink wine at least once a...
Read more
HUNGAROPACK prizes
Date: 2009-08-27 08:00:00
Winners of the HUNGAROPACK prize Csabahús Kft. Csípős Csabai sütnivaló kolbász védőgázas fogyasztói csomagolása Dunapack Zrt. Nyíregyházi Hullámdobozgyár és Nestlé Hungária Kft. Nescafé 3 az 1-ben kínáló csomagolása Duropack-Starpack Kft....
Read more
Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
Read more
Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
Read more
Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
Read more
Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
Read more
Price continues to dominate
Date: 2009-08-27 08:00:00
As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...
Read more
On the right way on a bumpy road
Date: 2009-08-27 08:00:00
Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...
Read more
Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00
Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...
Read more
POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
Read more
Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
Read more
New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
Read more
Flying their own flags, Part 2
Date: 2009-08-27 08:00:00
Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private...
Read more
Stable companies strengthen further on the promotional gift market
Date: 2009-08-27 08:00:00
When the crisis hit us, some predicted the collapse of the advertising market, saying that it would be the first sector where companies would start to economise. Others expected an...
Read more
Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
Read more
Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
Read more
Bartender competition in Siófok
Date: 2009-08-27 08:00:00
Hungary’s best bartenders were competing at the 5th Bols competition in Siófok on 29 June. Miklós Járfás won the classic category and Roland Urbán finished first in the Flair category....
Read more
New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
Read more
Sliced and whole salami, flavouring – in-store sales are stable
Date: 2009-08-27 08:00:00
In terms of value, sausage and salami retail sales grew in parallel with all meat products in thee July 2008-June 2009 period, compared to the same period a year before....
Read more
Printing companies and packaging
Date: 2009-08-27 08:00:00
There are still great differences between Western Europe and Hungary concerning printing services for packaging. – On the domestic market, it is mostly small ”garage” companies offering printing services to...
Read more
SIÓ Prémium PET
Date: 2009-08-27 08:00:00
The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....
Read more
Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
Read more
ProWein trade fair in Düsseldorf
Date: 2009-08-27 00:07:35
Europe's largest wine and distilled spirits trade fair is the ProWein in Düsseldorf. Next year more than twenty Hungarian companies are expected to exhibit similarly to this year's event. In...
Read more
The price of milk does not reduced
Date: 2009-08-27 00:06:52
Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...
Read more
The last Plus shop had been rebuilt to Spar
Date: 2009-08-27 00:05:10
The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...
Read more
Auchan launches hypermarket price comparison site
Date: 2009-08-27 00:05:00
Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...
Read more
Gastro fests in the first autumn weekend
Date: 2009-08-27 00:04:30
Between 4th and 6th September the SzeptEmber Fest of Népliget and the September Fest of Pestszentlőrinc in the Bókay Kert, are both waiting for the visitors with culinary and cultural...
Read more