News and articles
Cheese, fruityoghurt, sour cream
Date: 2010-02-14 08:00:00
Among the 90 food categories measured by Nielsen, cheese ranks 3rd, fruit yoghurt is 7th and sour cream is 9th in terms of value. All three achieved growth in terms...
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BIZERBA in the service of retail sales
Date: 2010-02-14 08:00:00
When developing the KH-type scales, Bizerba focused on the results of a survey, according to which international retail chains would like to create a more interactive and more interesting shopping...
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FUN – Former Unilever Network
Date: 2010-02-14 08:00:00
On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...
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Kubu gyümölcsnektár
Date: 2010-02-14 08:00:00
The popular banana-strawberry flavour is made with 100% fruit content and contains no added sugar....
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Foreign markets – Croatia – Where traditional shops are still able to grow
Date: 2010-02-14 08:00:00
According to a study by Nielsen, titled ShopperTrends, supermarkets dominate the food retail of Croatia (a market of 4.5 million consumers), as 69 percent (up from 49 a year ago)...
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Magyar Cukor Zrt. got a top mark
Date: 2010-02-14 08:00:00
The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...
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New management for the Czech fair organiser
Date: 2010-02-14 08:00:00
On 17 December 2009, the board of directors of Veletrhy Brno public limited company (BVV) appointed Jiří Kuliš to the post of director general. Norbert Schmidt was created general commercial...
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More expensive milk chocolate egg and rabbit figures are the most popular
Date: 2010-02-14 08:00:00
Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...
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Few fruits and vegetables were profitable
Date: 2010-02-14 08:00:00
Last summer brought hailstorms and drought, the damages amounted to billions of Forints. Due to the economic crisis the sector lost markets. Only watermelon and white paprika did considerably well....
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Identification, control, product suggestion: the future has arrived
Date: 2010-02-14 08:00:00
One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...
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Hungarian exhibitors, old and new
Date: 2010-02-14 08:00:00
Tranzit-Ker Zrt. of Debrecen was one of the debutants at the fair; their annual turnover is HUF 8-10 billion. Head of Tranzit-Dió Kft. (a member of the group), Péter Szabó...
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Bonbonita Mogyorós 4 szemes és Bonbonita Baileys likőrös 4 szemes Bonbonkülönlegességek a hagyományok nyomán!
Date: 2010-02-14 08:00:00
Characteristic ball-shaped Bonbonita is based on 100-year old recipes and made using top quality base materials....
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Frozen products are waiting for the market to thaw
Date: 2010-02-14 08:00:00
2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...
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New sales director at Wrigley
Date: 2010-02-14 08:00:00
From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...
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‘It is a pleasure to give’ campaign was a success
Date: 2010-02-14 08:00:00
On 15-20 December 2009, it was for the 14th time that SPAR stores hosted the Hungarian Maltese Charity Service’s annual durable food-collecting campaign. 118 tons of food were collected in...
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You can look and you can touch – Easter chocolate figures
Date: 2010-02-14 08:00:00
After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...
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Preserving industry produces less
Date: 2010-02-14 08:00:00
Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...
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Metro, TESCO and Co-op have already realised…
Date: 2010-02-14 08:00:00
Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...
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Pasta and wine on the top of the import list
Date: 2010-02-14 08:00:00
The head of the Budapest office of the Italian Institute for Foreign Trade (ICE), Alessio Ponz de Leon Pisani informed us that pasta, wine and olive oil were the most...
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NÖM ProX 500 ml probiotikus joghurtital cereáliákkal
Date: 2010-02-14 08:00:00
The new refreshing 500 ml members of the succesful ProX probiotic yoghurt drink family contain cereals, and are now available in strawberry and mixed berry flavours as well. Start your...
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CSR – what lies behind the letters
Date: 2010-02-14 08:00:00
In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...
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New managing director for METRO
Date: 2010-02-14 08:00:00
From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...
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MFP rebranded
Date: 2010-02-14 08:00:00
Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...
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Easter chocolate figure market keeps shrinking
Date: 2010-02-14 08:00:00
This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...
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The frozen food market contracted
Date: 2010-02-14 08:00:00
According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...
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Inflation just above the 4-percent threshold in 2009
Date: 2010-02-14 08:00:00
According to KSH, consumer prices in 2009 were 4.2 percent higher on average, compared with the previous year. Household energy prices augmented the most, by 8.2 percent, followed by alcoholic...
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‘Many products are missing that Hungarians would appreciate’
Date: 2010-02-14 08:00:00
Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...
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Trade marketing toolbar – Display
Date: 2010-02-14 08:00:00
What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...
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Coca-Cola Magyarország won a prize at CSR Best Practice competition
Date: 2010-02-14 08:00:00
The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...
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