News and articles
Chain reaction
Date: 2010-07-06 08:00:00
If I say franchise in Hungary, nine out of ten people think of catering. Truth is that in catering most are not aware of the advantages offered by franchising. Franchising...
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Real Nature curds
Date: 2010-07-06 08:00:00
Real Nature curds are made of milk from cows kept on the best alpine meadows, in a natural environment....
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The meat industry is waiting for the grill season
Date: 2010-07-06 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the abattoir entry price of slaughter pig in...
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Sugar-free soft drinks – now in the lower categories too
Date: 2010-07-06 08:00:00
Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...
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SPAR gives quality for loyalty!
Date: 2010-07-06 08:00:00
SPAR’s latest point collecting loyalty programme started on 10 June and will finish on 18 August. After each HUF 1,000 spent, customers will receive 1 point and with 12 or...
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Health road show in INTERSPAR
Date: 2010-07-06 08:00:00
SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...
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POPAI Master Course
Date: 2010-07-06 08:00:00
POPAI Association closed the first six months of 2010 with a meeting on 3 July. The topic was ‘Crisis Solutions’ and Eszter Melisek, Nielsen’s client service director gave the keynote...
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MIZO Butter
Date: 2010-07-06 08:00:00
A real novelty: butter that is easy to spread even when it is cold....
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Growth in external demand surpasses domestic demand growth
Date: 2010-07-06 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, technically the recession ended in the 1st quarter of 2010 in Hungary as well and a 1-percent economic growth...
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Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00
Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...
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Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00
The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...
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Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00
Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...
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Retail Marketing Conference, London
Date: 2010-07-06 08:00:00
On 30 June, a Retail Marketing Conference was held as part of ‘Marketing Week Live’ in London’s Olympia. Presenters from companies like Saatchi&Saatchi or Procter&Gamble spoke about the difference between...
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Wilkinson razor for women
Date: 2010-07-06 08:00:00
Wilkinson’s novelty is a premium, battery operated razor and bikini line trimmer in one, developed especially for women....
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In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00
In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...
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Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00
An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...
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Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00
As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...
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Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00
One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...
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Growing spending
Date: 2010-07-06 08:00:00
Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...
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Protocolar techniques
Date: 2010-07-06 08:00:00
Trade Marketing Club’s traditional summer meeting and grill party was held on 10 June. Rainy weather did not deter participants from registering and on the day of the event their...
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‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...
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What will we eat when we grow up?
Date: 2010-07-06 08:00:00
This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...
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Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
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Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
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Discount holidays
Date: 2010-07-06 08:00:00
According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...
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Fighting those extra kilos
Date: 2010-07-06 08:00:00
Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...
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Increasing proportion of garden products in Praktiker
Date: 2010-07-06 08:00:00
We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...
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The government is against the abuse of dominance
Date: 2010-07-06 08:00:00
There is a chapter in the new government’s programme called ‘Measures against the abuse of dominance and monopolies’, which states that in a market competition the better wins if there...
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Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
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Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
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