News and articles
Focus on customer awareness
Date: 2010-07-07 00:03:55
In 2009, the daily consumer goods purchased by households remained stable in nominal terms, compared to 2008, but the volume narrowed. Among the commercial channels, the supermarket channel has reached...
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The meat guild listed the industry’s difficulties in a communication
Date: 2010-07-07 00:02:59
The unfavorable economic environment and the black trade hardens the situation of the meat industry the most. The sector would like to reach lower VAT, tighter market and unity. Every...
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More and more food consumed in China and Brazil
Date: 2010-07-07 00:02:39
While the Americans, the British and the French are spending less on food, in China and Brazil more and more food and drinks consumed – shows a British research. According...
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After pálinka, the wine and soda and the home made beer to come
Date: 2010-07-07 00:02:25
After the government announced the free fruit preparation, the wine and soda and home made beer makers feel, that they suffer unjustified discrimination. They would like to achive a reduction...
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New online application is easy to calculate the ecological footprint
Date: 2010-07-07 00:01:25
BASF developed an internet-based eco-efficiency barometer, which allows the user to examine the environmental impact of a particular product through combinations of several key parameters. So far, if anyone wanted...
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Russia seeks self-sufficiency in chicken breeding
Date: 2010-07-07 00:00:38
A serious fall may occur in European chicken exports in a couple of years, if Russia succeeds in the development of its own chicken breeding. Consumption slightly increases in the...
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Mádi László became the President of the Hungarian Brewers Association
Date: 2010-07-07 00:00:09
Mádi László former MP of Fidesz fills the presidency of the Hungarian Brewers Association – reports the association. From July 2010 Mádi László will be the president of the association,...
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Greenpeace charge against global companies
Date: 2010-07-07 00:00:02
Greenpeace in its latest report condemns many global companies, because they used to buy paper products from a company, that destroys Indonesian forests. Walmart, Tesco, Carrefour, Kentucky Fried Chicken, Hewlett...
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Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
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Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
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Discount holidays
Date: 2010-07-06 08:00:00
According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...
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Fighting those extra kilos
Date: 2010-07-06 08:00:00
Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...
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Increasing proportion of garden products in Praktiker
Date: 2010-07-06 08:00:00
We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...
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The government is against the abuse of dominance
Date: 2010-07-06 08:00:00
There is a chapter in the new government’s programme called ‘Measures against the abuse of dominance and monopolies’, which states that in a market competition the better wins if there...
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Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
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Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
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The World’s Hottest Brands
Date: 2010-07-06 08:00:00
AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local...
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Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
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Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00
In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...
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Henkel becomes a superbrand
Date: 2010-07-06 08:00:00
Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....
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Penta buys Kaiser Food
Date: 2010-07-06 08:00:00
Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...
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Temporary brand ambassadors
Date: 2010-07-06 08:00:00
Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...
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Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
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Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00
Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...
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New in-store opportunities in three CO-OP chains
Date: 2010-07-06 08:00:00
POS Media Hungary signed an in-store media agreement with the CO-OP Star, CO-OP Szolnok and Mecsek Füszért chains. The company will also use a new in-store communication tool in these...
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From the forest to the kitchen
Date: 2010-07-06 08:00:00
Tetra Pak tries to call attention to the importance of environmentally conscious lifestyle. The company, which distributed 400 million carton boxes in Hungary last year, requires from its suppliers to...
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Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!
Date: 2010-07-06 08:00:00
The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...
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Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
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Food product export reduced
Date: 2010-07-06 08:00:00
According to KSH, in January-March 2010 the volume of export improved by 16 percent and that of export grew by 13 percent in comparison with the same period a year...
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Tesco launches nationwide waste collecting campaign
Date: 2010-07-06 08:00:00
Tesco Hungary is a champion of selective waste collection, therefore from 11 June until 29 August 2010 they run a campaign for collecting PET bottles and aluminium boxes, in cooperation...
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