News and articles

The 23-meter-high warehouse was built in three weeks

In Hungary, a growing need occured for the Leier custom-made concrete elements, that are fast, economical, flexible in both vision and building construction methods. The custom-made concrete elements of Leier...

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MINI Cooper design with Coca-Cola light

The Coca-Cola light continues last year’s highly successful Fashion Designer program with Car Designer program this year. This time, the design of a white Mini Cooper can be planned with...

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Illusory retail sales growth

The interviewed analysts explain the small retail sales growth of this July, with the increase of VAT last year. The volume of retail sales in July rose for the first...

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Sugar beet production is worth in Hungary

The one and only Hungarian sugar factory produces 120 thousand tons of sugar this year, which is more than the quota of the European Union. The Magyar Cukorgyár Zrt. (Hungarian...

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One billion support for the school milk program

Compared to this year's 400 million HUF, the government will support the school milk program with over one billion HUF next year, although a few years ago, the support was...

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The new Alimentaria&Horexpo Lisboa project has attracted the interest of the entire sector

Alimentaria&Horexpo Lisboa is the latest Alimentaria Exhibitions project. The trade show represents the creation of the largest business venue in Portugal for the food and drinks industry, distribution, the hospitality...

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Törley and György-Villa wine auction successes

Another record was set up on the charity wine auction of the 19th Budapest International Wine and Champagne Festival. The total amount of 3 million 300 thousand HUF was offered...

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Smaller apple yield Europe-wide

This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...

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Tesco does not launch a web store in Hungary yet

While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...

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Spicy and Mediterranean Füstli: Hungary’s favorite sausages, in two new tastes

Füstli became a notion among the meat lovers and is synonymous with the most delicious sausage, which is produced by a unique by technology on the Hungarian market. The Füstli,...

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Kométa debuted with a new TV spot

The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....

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Heineken Hungária’s new CEO

From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...

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EuroShop: marketing-at-retail in focus

Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...

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Mizo Cheese

For those customers who prefer quality and traditions, and appreciate expertise....

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Facing innovations

The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...

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Consumers did not feel more inclined to buy in the summer either

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

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Demand is shifting towards higher lemon content

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

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An information security prized was founded

At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....

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A ‘thank you’ to customers

On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...

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Energizer Battery

The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....

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Manly development on the body care market

The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...

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The food industry was one of the losers again

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

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40-percent lemon juice is the most popular

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

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METRO helps children who suffer from hunger in the summer

Children’s Catering Foundation and METRO Hungary organised an awareness raising and donation collecting campaign in 4 cities and in the capital from 11 until 31 August, to help children in...

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‘Let us do something for children together’ programme was a success in 2010

The ‘Let us do something for children together’ programme ended and HUF 18,482,473 was collected. Danone Kft. has been helping the rehabilitation and healthy eating of children with cancer for...

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ProX Probiotic Yoghurt Drink

TNew multipack version of products in the popular ProX probiotic yoghurt drink range, in the service of healthy eating....

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Safety and closeness

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

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We continue to spend less on FMCG products

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

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At half-time

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

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POS Média acquired majority ownership of Célcsoport Média

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...

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