One billion USD juice from Coca-Cola

By: trademagazin Date: 2011. 02. 02. 12:04

Only in five years, the Minute Maid Pulpy of Coca-Cola, introduced in 2005, became a brand that produces more than 1 billion USD annually. The Minute Maid Pulpy is also the first brand, that was launched in an emerging market, specifically in China, and reached the one billion limit.

The Minute Maid Pulpy is the 14th a brand of Coca Cola’s portfolio that produced such exceptional results in international sales. The juice is available in 18 countries all over the world, including Indonesia, China, the Philippines, Thailand and India – reports

Related news