News and articles
Macy’s going green
Date: 2011-05-26 07:37:09
One of the biggest department store chains in the US operates 4 Bloomingdale and 850 Macy’s stores, with a turnover of USD 25 billion in 2010. On 21 April the...
Read more
GfK: Hungarian young people are the least committed towards their jobs
Date: 2011-05-26 07:00:00
The lack commitment towards workspaces is general among the young employees worldwide. Above all, they feel pressure at work, which causes long-term retention and management problems for the companies and...
Read more
Consumer confidence further deteriorated in Europe's largets economy
Date: 2011-05-25 13:18:17
In Germany, the consumer confidence deteriorated further in June. The forward-looking, sentiment index became 5.5 points, weaker than the predicted 5.7 points of May. The assessment of the current situation...
Read more
The apricots of Gönc received EU protection
Date: 2011-05-25 12:25:51
The European Union classified the apricots of Gönc as protected geographical indication products – announced the European Commission in Brussels on Tuesday. With the protection, the special Hungarian fruit became...
Read more
‘I never tried to convince people that 100 Forints was more than 102 Forints’
Date: 2011-05-25 12:24:18
Péter Boros, the president of Coop Győr retired in April. His career and credo reflect the last 30 years of the Coop system. T. M.: – What was your family...
Read more
Conference for CEOs and leaders of logistics – even for free, 8 days left to register (x)
Date: 2011-05-25 12:15:37
Do you need help as a CEO or director of logistics how to decide about various factors when it comes to taxing and keeping cars? Are you aware of various...
Read more
Matusz-Vad Zrt.: frozen food sold well
Date: 2011-05-25 12:08:01
According to the results of the Győr-based Matusz-Vad Zrt.; the company has successfully surpassed the results of the same period of last year. Matusz-Vad Zrt. is one of the leading...
Read more
Zwack is making loss, but the Easter revenue comes handy for the second quarter
Date: 2011-05-25 12:00:25
On operating level the first quarter brought 120 million HUF loss to Zwack Plc. The negative market trends, and the late April Easter period also contributed in this. The company's...
Read more
In November Nuremberg will be the capital of the beverage industry
Date: 2011-05-25 09:30:16
This year's biggest technology trade fair of the beverage industry will be held in Nuremberg, between the 9th and 11th of November. The organizers expect the 40 percent of the...
Read more
Biggest hypermarket paid 10.7 billion HUF as crisis tax
Date: 2011-05-25 08:50:06
Tesco's new CEO complains that the strict government action was not preceded by consultation. “We are not only the biggest sellers, but we are the largest buyers in Hungary, and...
Read more
Community shopping sites: everybody wins
Date: 2011-05-25 08:27:31
The secret of the popularity of community shopping systems lies in the win-win-win model ensuring that all actors involved in the business will win. The first community shopping sites appeared...
Read more
CSR planning in Hungary
Date: 2011-05-25 08:15:47
Although in core business practice most leaders are aware of the fact that information needs to be acquired from a wide range of sources, decision makers in corporate enterprises seem...
Read more
Unilever walks against famine
Date: 2011-05-25 07:34:48
Unilever’s partnership with WFP entered a new phase in 2011, under the flag Project Laser Beam (PLB). It is a unique 5-year public-private partnership that aims to eradicate child malnutrition,...
Read more
Moet Hennessy starts a new venture in China: sparkling wine
Date: 2011-05-25 07:27:04
French luxury giant LVMH Moet Hennessy Louis Vuitton embarks on a new venture in China — produce and sell high-end sparkling wine under its Chandon label. Moet Hennessy, the wine...
Read more
KAISER GRILL PARTY
Date: 2011-05-25 02:18:21
‘Kaiser Grilly Party’ collecets delicious new grill sausages from Kaiser, in five flavours: piquant, garlic, spicy, curry and Bavarian....
Read more
NÖM ice coffees
Date: 2011-05-25 02:11:27
Delicious milk drinks in different coffee flavours, made from fresh milk and arabica coffee and pasteurised on high temperature....
Read more
New Joya Fresh
Date: 2011-05-25 02:08:01
New Joya Fresh is unique among soy drinks because it is not made with UHT technology, so it is fresh and tastes creamier and more special....
Read more
Magnum Mini
Date: 2011-05-25 02:04:38
Magnum Mini contains 6 versions in two flavours: 3 Magnum Mini Double Chocolate and 3 Magnum Mini Double Caramel....
Read more
Firsthand retail trends
Date: 2011-05-25 01:59:00
Trade Marketing Club’s last meeting was held on 21 April 2011 in the BKIK building, where participants discussed the latest retail trends. Zsuzsanna Hermann, one of the club’s founders welcomed...
Read more
It is our actions and not our words that define who we are
Date: 2011-05-25 01:56:48
In past decades the majority of companies turned to market researchers if they wanted to understand their customers better. Most of these market researchers surveyed the market with questionnaires and...
Read more
Syoss – the megabrand
Date: 2011-05-25 01:53:00
Henkel launched their Syoss brand in three steps and in the 1 March-30 April 2010 period a large-scale ‘Syoss and New York prize game’ promoted the novelties. In this period,...
Read more
SuperShop – 1 million reasons for shopping!
Date: 2011-05-25 01:51:23
In the 6 April-5 May 2010 period SuperShop started an activity with the involvement of all their partners. They targeted 1.85 million card holders and 80,000 potential new ones, with...
Read more
Fanta – Become a member of the Fanta Team!
Date: 2011-05-25 01:49:54
McCann Erickson and Lauritzen Marketing implemented a programme that targeted teenagers and made use of social media. Teenagers had a chance to learn the Fanta Dance and footages of this...
Read more
Vénusz – A bit of love with every course of the meal
Date: 2011-05-25 01:36:02
Bunge Zrt. commissioned Rafinanz Service with achieving the goal: Lidl enlisting Vénusz cooking oil. Lidl’s face Gianni was the perfect choice for the task and the SMS prize game was...
Read more
Stagnating sales in retail units
Date: 2011-05-25 01:23:03
Retail turnover did not change from January last year, but compared with the previous month sales augmented by 0.7 percent in January 2011. Domestic retail network and mail order companies...
Read more
Growing average wages
Date: 2011-05-25 01:21:45
KSH’s quick report indicates that the gross average wage grew by 3.1 in January-February 2011. Calculating without the family write-off the net average wage was 4.4 percent higher than a...
Read more
Foreign trade is in a peak period
Date: 2011-05-25 01:18:54
KSH reports that Hungary’s foreign trade significantly intensified in terms of volume in January 2011: export was up 21 percent and import grew by 23 percent from last year. However,...
Read more