News and articles

Pickwick Fruit Amour gyümölcstea a szilva, vanília és fahéj ízével Pickwick Fruit Amour gyümölcstea az őszibarack és az eper ízével

100% fruit based Pickwick Fruit Amour does not contain tealeaves, therefore its caffeine-free....

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An age group waiting to be discovered

At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...

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Milli Mia cottage cream with marzipan

The new member of the Milli Mia dessert family, marzipan Krémtúró hit the shops in October. Its launch is supported by tasting sessions in different hypermarkets and a Krémtúró multipack...

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2009, the year of changes at Mary-Ker

All of Mary-Ker Kft.’s brand products were modernised and changed in the spirit of healthy eating, thanks to innovations in 2009. From October 2009, Mary-Ker Pasta Kft. produces and distributes...

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The rebirth of home baking

As a result of austerity measures, the positions of several food categories connected with home cooking/baking improved. Families do not buy as many ready-made cakes as before and spend less...

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GKI expects Euro’s exchange rate to be at 260 Forints next year

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy hit rock bottom in autumn 2009 and in the 4th quarter a modest growth is expected....

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Mándy-féle 8 tojásos száraztészta tönkölyőrleménnyel

New composition with keeping traditional values, innovations directed at healthy eating and extra fibre content from the added ground spelt....

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Macfrut 2009 – Innovation and global trends

On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....

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Old-new beer on the shelves: Spaten

Borsodi Sörgyár Zrt reintroduces Spaten to the Hungarian market. This traditional German Pils is now brewed in Bőcs and appears in stores completely revitalised....

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Trends in high turnover food products

Retail turnover growth of a few high turnover food products in October 2008-September 2009, compared to the previous such period (measured in value; in percentage)....

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Kalifa now also offers Oriental flavours

– I am happy to say that our sales turnover in the cooking-baking segment in last October-December improved by more than 20 percent. Around Christmas, Kalifa ground poppy seed and...

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Retail in a bad patch

Retail sales continued to fall in August, in terms of volume. Sales turnover of retail stores was down by 4.2 percent in the first eight months of 2009 and by...

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Dán szalámi, Eredeti Magyar Paprikás szalámi/KAISER

Popular Kaiser salamis are now available in the deli counter as well....

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From Hungarian salami to wild garlic

– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...

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Social responsibility awarded

Coca-Cola HBC Magyarország Kft. won the Social Responsibility prize at the Figyelő Top 200 Gala on 16 October. This year there were 24 applications for the prize. On behalf of...

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Eckes-Granini’s management visited Hungary

SIÓ-ECKES Kft.’s headquarters in Siófok was the place where the shareholders, board members and executive directors of Eckes-Granini Group held their annual meeting. The aim of the visit was getting...

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The same number of people buy more baking products

Certain product categories are able to improve sales even in a negative consumer atmosphere, because at the time of crisis people spend more time at home. In January-July 2009, we...

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Shrinking real wages

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 1.3 percent higher and net average wages improved by 1.6 percent in the first...

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Xellent Swiss Vodka

Xellent vodka is distilled in three phases in Willisau, Switzerland. Its basic ingredients are top-quality organic rye and Alpine glacier water of unparalleled purity....

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Tastes in the mirror

Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...

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Tea pavilions and a giant cup in Budapest

The ambassador of tea, Stephen Twining visited Budapest on 7 November. From the second half of November, a Twinings car cruises the streets of Budapest to treat city dwellers with...

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Strawberry Puppy and Honey Bunny

We are in the middle of celebrating the 20th birthday of Hungary’s oldest discount chain. After the Korda-Balázs celebrity duo in 2008, this year the campaign is built around the...

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Orange took back the lead from peach

Fruit juice sale are increasingly concentrated. The 401-2,500 m² channel improved its market share by 3 percentage points to 36 percent in October 2008-September 2009. In total, the market contracted...

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Foreign trade balance improving

In January-August 2009, the volume of foreign trade was 17 percent lower in export and 23 percent lower in import than one year earlier. KSH’s quick report also states that...

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Tibi narancsos-gyömbéres

Once again, tibi surprises consumers with a new seasonal product: ginger-orange cream-filled milk chocolate....

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Milk procurement price: dream and reality

On Sunday evening 250 decision makers from the milk sector gathered to discuss how to cope with the market disturbances caused by over-production. Ake Hantoft, president of Arla told that...

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Café in a capsule

Dolce Gusto has arrived to Hungary. The capsule coffee machine blends Krups technology with NESCAFÉ delight. Capsules are made from the finest ground and roasted Arabica coffee, fermented 1,000 and...

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Riceland’s prize game continues

As part of Riceland’s loyalty programme, from 1 July to 31 December the company had a prize game the first part of which is now over. One lucky buyer took...

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A bit of vitamin for consumers and turnover

The juice category will surely not sleep the winter over, since these vitamin-providing beverages is about to enter the high season. According to Nielsen’s data, juice sales in September 2009...

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Temporary halt among non-alcoholic cold beverages

In the first six months, 10 percent less non-alcoholic cold beverages were bought in Hungary, reveals a joint survey by GfK Hungária and Agrár Európa Tanácsadó Kft. The world market...

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