News and articles
Veet Suprem’Essence
Date: 2010-04-27 08:00:00
Veet Suprem’Essence formula contains essential oils and silk rose scent, so that your leg remains hydrated and smoothly perfumed after hair removal....
Read more
Premium Italian mineral waters at Kékkúti
Date: 2010-04-27 08:00:00
Market leader Kékkúti Ásványvíz Zrt. expanded its product portfolio in January 2010, starting the distribution of S.Pellegrino (carbonated) and Acqua Panna (still) natural mineral waters. Italian waters are served in...
Read more
Hungarian innovations director at Eckes-Granini Group
Date: 2010-04-27 08:00:00
As of 1 May 2010, Katalin Zarándy will be filling the position of innovations director at Eckes-Granini Group’s headquarters in Nieder-Olm in Germany. She has worked for the company since...
Read more
Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
Read more
Manufacturer brands are robust among insecticides
Date: 2010-04-27 08:00:00
The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...
Read more
Decorative barcode
Date: 2010-04-27 08:00:00
New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...
Read more
Magnum Mini 6 multipack
Date: 2010-04-27 08:00:00
With Magnum Mini 6 multipack, consumers can now treat themselves to an ice cream at home – from this year in almond and strawberry flavours too....
Read more
Mood Media and Lapker signs agreement
Date: 2010-04-27 08:00:00
After several years of negotiations, Mood Media and Lapker agreed to use all elements of scent marketing in Lapker Zrt.’s latest concept, a prototype convenience store that serves the needs...
Read more
Gold and silver medals won in Paris!
Date: 2010-04-27 08:00:00
At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...
Read more
Miskolci Árucsarnok was modernised
Date: 2010-04-27 08:00:00
Coop’s most profitable store is Miskolci Árucsarnok, which had been completely modernised after 15 years before it reopened on 29 March. Gates had to be opened 30 minutes earlier than...
Read more
Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
Read more
No more wasting money
Date: 2010-04-27 08:00:00
GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...
Read more
Orbit Wild Strawberry Bag
Date: 2010-04-27 08:00:00
From Hungary’s most popular chewing gums strawberry-flavoured Orbit Wild Strawberry is now also available in sachets....
Read more
New managing director at Danone Kft.
Date: 2010-04-27 08:00:00
From 16 March 2010, Paolo Maria Tafuri (49) is the new managing diector of Danone Kft. He joined Italaquae – Danone’s mineral water manufacturer in Italy – in 1989 and...
Read more
Desire materialised – Guru from Pöttyös
Date: 2010-04-27 08:00:00
This spring Pöttyös introduces its new dessert Guru, which simply seduces us to have a snack. Guru is a unique product, a real treat that combines cream caramel and crunchy...
Read more
The several-year shrinking of the store network stopped last year
Date: 2010-04-27 08:00:00
Last year Nielsen registered 19,900 general food stores in Hungary, practically just as many as a year earlier. The number of hypermarkets rose from 137 to 152, while the 401-500...
Read more
‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
Read more
Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
Read more
ProX probiotic yoghurt
Date: 2010-04-27 08:00:00
New products of the successful ProX probiotic yoghurt drink family in cups, for a healthy diet....
Read more
Trendy colours – just like it was new
Date: 2010-04-27 08:00:00
Henkel’s new product, Perwoll Color Magic liquid laundry detergent protects textiles from fading, thanks to its special colour renewing formula. Besides, it also removes microscopic naps. Available in 1-, 2-,...
Read more
Earth Hour 2010
Date: 2010-04-27 08:00:00
METRO, Unilever and the STI Group all joined WWF’s Earth Hour project and turned the lights off for an hour on 27 March 2010. METRO turned off its column lighting...
Read more
When Tesco finished 22nd
Date: 2010-04-27 08:00:00
The ranking of food retail companies started with a Top 50 list way back in the past. In 1994, Áfeosz was number one (with a turnover of HUF 110 billion),...
Read more
Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
Read more
Deficit in retail
Date: 2010-04-27 08:00:00
In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...
Read more
Gallicoop had a good year
Date: 2010-04-27 08:00:00
Turkey processing company Gallicoop is satisfied with its 2009 performance: despite a recession on the poultry market they increased their turnover by 1.8 percent at sales revenues of HUF 25.5...
Read more
Spring awakening from NIVEA
Date: 2010-04-27 08:00:00
This spring not only nature is reviving, but NIVEA products as well. HAPPY TIME deodorants guarantee freshness with their orange scent all day. NIVEA Soft moisturizing cream is now available...
Read more
Question – Answer: MONA asks Bonafarm
Date: 2010-04-27 08:00:00
Just like NÖM AG, the owner of Mona Hungary, the Bonafarm Group also tries to establish a closed, economical and secure integration. But how can a uniform and efficient strategy...
Read more
Shelf rail came alive
Date: 2010-04-27 08:00:00
Innovation plays an ever-increasing role inside the stores too. As the result of cooperation between Toshiba Tec, CBA and Szintézis, in August 2009 electronic shelf rails were installed in Veszprém’s...
Read more
A decrease in prices dragged Slovakian turnover down
Date: 2010-04-27 08:00:00
According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...
Read more